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百年经典再续，ASKO闪耀米兰设计周

福禄装修家居
2025-04-15 15:30

ASKO Milan Design Week 2025: A Journey Through Innovation Global Design Spotlight: ASKO Milan Design Week 2025

From April 8th to 13th, 2025, the world's design community gathered in Milan, Italy, for the prestigious Milan Design Week. The century-old luxury appliance brand ASKO, with the theme of "A history of innovation," created an immersive exhibition at Via Delle Erbe 2A, blending the philosophy of time with the aesthetics of the future.

Art and Design Innovation

The ASKO Milan Expo collaborated with the Polish Cosmodernism art studio to create a light and shadow art installation, interpreting the essence of design and innovation of the century-old luxury appliance. Inspired by "ultimate laundry," the installation transforms the organic form of bacteria into minimalist aesthetic symbols, expressing ASKO's inheritance and innovation over a century.

The light and shadow installation, in harmony with the natural oak, minimalist lines of the Scandinavian style, showcases the depth of time while conveying the harmonious coexistence of technology and nature. This transformation of industrial logic into poetic expression is a concrete manifestation of ASKO's design philosophy, exploring the possibilities of human warmth within the framework of pragmatism.

Inspiration and Thoughtful Coexistence

During the Milan Design Week, ASKO joined forces with global creative forces to host multiple design events. On April 7th, ASKO, in collaboration with W.DESIGN, held a Milan Thank You Dinner, gathering leaders in design, artists, and more to explore future design trends. The launch of Vogue Adria Living magazine also took place here, with Chef Wilfrid Hocquet and Chef Luca Natalini, along with the Orange Wine Festival, creating a unique culinary feast.

On April 9th, ASKO, in collaboration with IDEAT Ideal Home, hosted the Milan Extraordinary Design Night Party, where guests like W.DESIGN founder Wu Bin and Frank Chou Design Studio founder Zhou Chenchen engaged in thought-provoking discussions, exploring the purest expression of design in modern life.

The "Boundless Horizon" forum, co-hosted by ASKO and IDEAT Ideal Home on April 10th, invited the Dutch design master Marcel Wanders and Lyndon Neri, a partner of Neri & Hu Design and Research Office, to discuss how creativity can break through the boundaries of traditional art and design, and promote new design trends. This cross-cultural design event, a gathering of global creative forces, also offered insights into the methodology of creating a better life.

Technological Innovation and Eternal Renewal

With a Scandinavian design philosophy, ASKO, a century-old luxury appliance brand, focuses on design aesthetics, pragmatism, and human warmth. In the core exhibition area, ASKO showcased deep reflections on the future of life, presenting the latest kitchen appliances that are modern interpretations of the Scandinavian design philosophy.

In the light and shadow exhibition, ASKO's product display area is a contemporary interpretation of the Scandinavian design paradigm, focusing on a better future. It integrates high-quality craftsmanship, classic design, and respect for nature to bring users a top luxury experience.

ASKO Pro Home™ laundry room adapts to diverse spaces with its quality aesthetics; Steel Seal™ metal door seal design prevents mold from the source; Quattro Construction™ four shock-absorbing support technology transforms mechanical movement into elegant balance art; Butterfly Drying™ drying technology, equipped with air lifting rib design, prevents clothing from tangling and reducing wear and tear, caring for every inch of fabric texture.

ASKO ovens combine innovative cooking technology with elegant design, using a quality enamel inner lining that is easy to clean, heat-resistant, and has better insulation performance; four heating units provide comprehensive heat to ingredients, making them more easily heated and colored evenly; the unique high-temperature pyrolysis function solves the problem of difficult-to-clean baked oil stains.

ASKO refrigerators have an adaptive temperature control system that ensures optimal preservation, focusing on food preservation technology, reducing food waste. The innovative technology extends the freshness of ingredients, eliminates the need for defrosting, and perfectly matches user habits, quickly adjusting the temperature of each zone to the optimal state.

ASKO, with the Scandinavian design philosophy, integrates the rhythm of nature into modern life aesthetics, achieving a perfect combination of minimalist design and practical functions. ASKO always believes that perfect design is not just a visual enjoyment but also a key to improving the quality of daily life. True luxury is not just a balance between technical precision and life temperature but also the coexistence of functionalism and aesthetic ideals.

From the artistic metaphor of light and shadow installations to the innovative breakthroughs in the product matrix, from cross-border dialogue to the poetic expression of space, ASKO showcased its thoughts and breakthroughs on the essence of design at the Milan Design Week. This journey through time and space is not only a tribute to the past but also an invitation to the future—inviting everyone who loves life to explore how design empowers a better life, making classics forever new in the long river of time.