林氏家居xKeep联名新品上市，共启健康生活新篇章
Health and Comfort: The Intersection of Home and Exercise Transforming Home into a Hub for Health and Fitness
Step into your yoga attire, lay out your yoga mat, and launch the mobile app to embark on your fitness journey. After a sweat-inducing home workout, sink into a human engineering segmented mattress, quickly slipping into a state of rest and recovery. When the sofa transitions to "zero-gravity mode," it helps alleviate muscle fatigue post-exercise - this scenario is breaking down the boundaries between home and exercise.
Recently, a cross-industry collaboration in the home industry has garnered attention: the fashion home brand Linshi Furniture has launched a co-branded product with the exercise technology platform Keep. The range includes smart beds, human engineering segmented mattresses, and human engineering sofas, combining aesthetics and functionality. This is not just a crossover between two brands, but also reflects the profound transformation of the Chinese home industry under the intertwined forces of consumption upgrading and technological innovation: the home is evolving from a container of life to a carrier of health.
From Policy to Market: Scientific Exercise Becomes a New Essential for Health
Under the background of the "Healthy China 2030" plan, health has become a core issue of the national lifestyle. According to the data released by the General Administration of Sports of China, as of September 2024, the proportion of people in China who regularly participate in physical exercise has reached 37.2%. The accompanying demand for health management is reshaping the definition of home products.
The co-operation between Linshi Furniture and Keep is precisely a timely move to capture this pulse of the times. As consumers are no longer eager to "replace new" but are willing to pay for "better," the demand for new generations of consumers for home has shifted from "sheltering from the elements" to "healing of the mind and body." They need sofas to alleviate the lumbar pressure from long hours of office sitting, look forward to mattresses that provide technological support for deep sleep, and even hope that furniture can become a "second gym" for scientific recovery after exercise.
From the perspective of appearance, this co-branded product adds limited product colors such as lilac purple and moon gray, as well as exclusive logos from both parties, allowing users to identify the "exercise version" at a glance. Multiple co-branded sofas use "breathable leather" (waterproof and breathable PU leather), with wear resistance, easy cleaning, and skin-friendly touch. The co-branded mattress adds gel memory foam on the basis of human engineering segmentation, balancing coolness, breathability, and fit.
Linshi Furniture x Keep Co-branded Products
The profound meaning of this cooperation lies in the further upgrade of the "user needs - data empowerment - product iteration" model. Keep platform has over 400 million registered users and 100 million annual active users, which is well-matched with the segmented market of Linshi Furniture focusing on the 25-39 age group and has over 40 million followers across all platforms. For example, the G085 co-branded sofa adds a relaxation mode to the existing 4 modes: work, sleep, gaming, and watching TV, reducing the body pressure value after home exercise; the CDZ818 co-branded human engineering segmented mattress provides precise support for different parts of the body, improving the quality of rest after home exercise. ... These innovations are the relentless efforts of Linshi Furniture and Keep to build a value system covering functionality, aesthetics, and scenarios.
Linshi Furniture x Keep Co-branded Products
"Every piece of furniture is a silent rest coach," said Yan Xiaoying, General Manager of the Brand Marketing Center of Linshi Furniture. What Linshi wants to do is to truly bring professionalism and quality into the daily life of users. The meaning of cross-border collaboration is not just logo addition, but to make good use of the product advantages, bring quality of life proposals and immersive health experiences to consumers.
Cross-border Collaboration: Restructuring the Value Chain of the Home Industry
Traditional home appliance companies are often constrained by the "low-frequency consumption," while the construction of a health ecosystem has given products the ability to provide continuous services. Looking at the co-branded products of Linshi Furniture and Keep, the product types and functions are precisely matched, meeting the needs of post-exercise relaxation and home health living scenarios through innovative technologies such as "breathable leather," "human engineering segmentation," and "smart mode," enhancing the brand proposition of "comfort + discipline."
In fact, this is just a microcosm of Linshi Furniture's 2025 Quality Season. Through cross-border cooperation with Keep, Linshi Furniture shapes a lifestyle that combines scientific exercise and recovery, turns furniture into an entry point for health, and builds a coordinated model of "living health + home quality." This "hardware + content + service" model is a deep coupling from technology to ecosystem.
Since the launch of the Quality Season, this two-way empowerment has generated many innovative achievements: for example, Linshi Furniture has jointly released the "Residential Health Relaxation Method White Paper" with Keep and the research institute iResearch; Linshi Furniture has launched the "RBTI Relaxation Personality Test," which is also launched on the Keep APP and social platforms. Consumers can determine their relaxation personality type through the test, so as to match suitable relaxation methods and products. The co-branded customized course content will also be launched soon.
Linshi Furniture x Keep Co-branded Products
This transformation means a reshaping of the healthy lifestyle for consumers. When the smart bed frame helps with deep recovery through multiple scenarios such as yoga mode and zero-gravity mode, when the sofa provides post-exercise relaxation solutions such as dynamic support and electromagnetic swing, home becomes a partner in actively managing health. This change echoes the proposition of Linshi Furniture in the Quality Season - "expanding the comfort of the body," which is not only an upgrade in the physical level but also a new definition of the relationship between people and space.
It can be foreseen that driven by the dual forces of the Healthy China strategy and consumption upgrading, this transformation that starts from the home industry will radiate to a wider field. When technology, health, and life aesthetics are deeply integrated, the value of the home will be continuously reconstructed - it will eventually become the starting point for everyone to pursue a better life, not just a place of habitation.
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