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智家应对“对等关税”：三策略助“出口转内销”

福禄装修家居
2025-04-18 15:36

Adapting to Trade Barriers: China's Home Industry's Digital Transformation Adapting to Trade Barriers: China's Home Industry's Digital Transformation

By early April, the U.S. had intensified its trade barrier policies, labeled as "equivalent tariffs," posing a significant challenge to the global economic integration process. As of April 16th, the maximum applicable tariff rate for China's exports to the U.S. has surged to 245%.

In its annual report, "Global Trade Outlook and Statistics," the World Trade Organization (WTO) has explicitly warned that due to the impact of unilateral tariff measures by the U.S., the volume of global merchandise trade may contract by 2025, with the service trade sector also facing a spillover effect.

Given this situation, how can the Chinese home industry respond? What strategies should home enterprises adopt on their path to internationalization?

居然智家洞窝打造“外贸优品专区”赋能外贸企业

Recently, Juren Zhijia has announced on interactive platforms that the company is closely monitoring the changes and impacts of tariff policies and actively responding to them. It plans to create "Foreign Trade Quality Product Zones" in over 400 physical stores and the digital industrial service platform Dongwo to facilitate all-channel sales and empower foreign trade enterprises to expand their domestic sales.

Dongwo, a digital industrial service platform developed by Juren Zhijia around the home improvement and furniture industry, focuses on integrated online and offline full-scenario marketing, digital empowerment of the industrial chain upstream and downstream, and a comprehensive all-channel business management system (DOS). It aims to enhance industry operational efficiency and improve consumer service experiences. As of the end of 2024, Dongwo has over 1,200 stores, covering more than 200,000 merchants, with over 30 million registered users.

The Dongwo all-channel business management system is strategically based on "self-research and development of technology + in-depth industry cultivation," aiming to solve the core pain points of the traditional home improvement and furniture industry, such as low efficiency, high information barriers, and missing collaborative mechanisms. By integrating multi-dimensional management platforms, it achieves visualized business decision-making, standardized business processes, and intensive resource allocation, promoting the transformation of the industry from traditional experience-driven to a wisdom data decision-making paradigm.

The digital precise marketing system constructs a full-chain closed-loop ecosystem, innovatively implementing a global traffic capture mechanism and user profiling modeling technology. Relying on intelligent potential customer selection algorithms, it achieves precise targeting and completes resource optimization configuration through a distributed demand response system, forming a full-cycle digital solution for customer acquisition and conversion. The dual-system collaborative efficiency can be fully verified on the display terminal.

Based on the new development pattern of domestic and international dual circulation, Dongwo focuses on emerging markets in Southeast Asia, empowering the domestic home industry chain to go global. By building a full-chain cross-border industrial service platform, it systematically integrates overseas warehousing and distribution systems, intelligent logistics networks, compliant settlement channels, and localization service networks. It constructs a full-cycle cross-border e-commerce operation system around the three elements of cross-border commodity flow, information flow, and capital flow.

出台“云招商会”服务，实现产销精准对接

In addition, Juren Zhijia will connect home factory and distributor resources through the Dongwo platform to provide "cloud recruitment fairs" services, achieving precise matching of production and sales.

The "cloud recruitment fair" relies on Juren Zhijia's vast distributor resources and over 400 physical stores across the country to provide a "demand insight-precise matching-performance guarantee" recruitment closed loop for foreign trade factories. It also offers free forward-looking domestic market trend analysis and product design optimization services to many foreign trade enterprises, helping them accurately grasp domestic consumer trends.

Through the effective construction of the local data platform of Juren Zhijia, the circulation of goods can be tracked visually throughout the process. The platform also uses blockchain technology to build a traceability and certification system to ensure the traceability of the quality of goods from the production end to the consumption end.

The "cloud recruitment fair" service is not limited to key processes such as qualification review, policy matching, and online negotiation, and the "cloud service" based on cloud computing and big data greatly improves the efficiency of the recruitment service, effectively solving the problem of foreign trade home enterprises in connecting with clients domestically.

打造线上VR全景展厅，推出“数字孪生”解决方案

In the aspect of industrial collaboration, Juren Zhijia has innovatively launched a "digital twin" solution, which can replicate foreign trade products completely to the cloud through advanced 3D real-scene modeling technology and create an "immersive" scenario with mature VR panoramic exhibition technology, thus achieving a "what you see is what you get" procurement experience.

The ability to launch a mature "digital twin" solution is mainly attributed to the strong digital foundation of Juren Zhijia. Recently, Juren Zhijia's Homestyler, under the Juren Zhijia group, has launched a full-matrix AI design product, covering AI design tools, 3D smart guidance, XR immersive, and other pan-home products and digital solutions. This fully demonstrates its innovative strength driven by 3D and AI technology at the bottom level and reveals its breakthrough achievements in the field of AI-powered home design to the world.

As a leader in the home industry, from the first proposal of "advance compensation" to "no reason for return," Juren Zhijia has always been committed to solving industry pain points and bringing comprehensive home renovation and home service solutions covering the entire lifecycle to consumers through technology empowerment. It also works together with factories, distributors, and a wide range of home improvement and furniture professionals to build a "community of shared destiny," tirelessly striving to meet the needs of beautiful living in China!