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小熊电器破壁机升级：用户痛点驱动创新

福禄装修家居
2025-04-21 16:32

Transforming User Pain Points into Innovation

在理性的商业社会中，一切有价值的创新，都始于对用户痛点的执念。

无论是乔布斯用触控交互重新定义手机、特斯拉创新电池技术突破续航难题，还是让普通人迅速掌握抢救步骤的“溺水急救毯”、让医学小白快速找到穴位的“智能针灸仪”等，都是将用户痛点作为产品创新的原点，旨在让人的体验更好。

放眼小家电行业，这场追逐“痛点价值”的战役同样精彩。其他品牌追求“够用就行”，而小熊电器却最擅长在用户皱眉间发现新市场。哪怕是一台破壁机，小熊电器也用三次“自我革命”证明了一个铁律：真正的胜出者，永远属于最了解用户的实力派。

Embracing the Wave of Consumer Upgrade and the Challenge of Cleaning

Under the current consumer upgrade trend, the hidden challenge of "cleaning" looms large in the health wave.

Consumers are already familiar with blenders. However, ten years ago, it was a new category that led the trend of healthy eating. Its ability to break through the cell wall of fruits and vegetables, allowing nutrients to be absorbed faster and better, has won the favor of middle-class users. This also makes the blender one of the representative small home appliances in the early stage of consumer upgrade.

According to data from AVIC, since 2016, the market share of the blender category has continued to expand. In 2018, the retail sales of domestic blenders reached 10.27 billion yuan, becoming the second billion market in the kitchen small home appliance market after rice cookers. Behind the high growth, there is high homogenization competition, and more user pain points are exposed.

Addressing User Pain Points Through Deep Analysis and Three Revolutions

The "Morning Blender" from Xiongmao Electric Appliances, launched at the Shanghai AWE in early 2025, has attracted much attention. Besides its removable and double-blade configuration, its biggest highlight is the bean-water separation system. It achieves instant water intake with an external independent water tank, completely solving the unhealthy pain point of bacteria and odor from overnight soaking beans.

With it, users can enjoy a fresh start in the morning, just sleep soundly, and the external independent water tank automatically refills water at the scheduled time, avoiding the odor and bacteria produced by overnight soaking beans, maintaining the freshest state of preparation. Moreover, by boiling for multiple stages at high temperature, the time of high-temperature boiling soy milk is prolonged, and the aroma of the beans is fully released. Users can enjoy the most fragrant and smooth fresh soy milk as soon as they wake up, filling them with energy.

可以说，这款早安破壁机已经实现了从功能满足到生活体验满足质的飞跃。 And it is also the 3.0 version of Xiongmao Electric Appliances' removable blender. Looking back, each iteration is driven by user needs. During the 2023 618 shopping festival, the No. 2 product on the Tmall "Blender New Product List" was the "removable blender" launched that year. As the name suggests, it addresses the cleaning pain point that users were most concerned about at the time. Different from the traditional category's incomplete self-cleaning, this new product is equipped with independently developed patented removable technology, which allows for easy disassembly of the blade head with a simple push, pull, and install, thus achieving 360-degree unobstructed cleaning of the blade head and base. At the same time, with the professional high-temperature cleaning program, it once and for all solves the cleaning problem of the blender. This is the key reason why the product became an instant hit.

1.0 innovation in removable parts, 2.0 upgrade in dual-blade configuration, and 3.0 innovation in bean-water separation system finally led to the latest "Morning Blender," allowing users to truly enjoy a clean, worry-free, and healthy diet life. It can be said that the three self-revolution of Xiongmao Electric Appliances' blender is a vivid example of taking user pain points as the starting point of innovation.

Behind the iteration history of the "Morning Blender," there reflects a brand's innovation secret: some industry difficulties may not be insurmountable, the key is whether the brand is willing to make efforts for users in earnest.

In front of Xiongmao Electric Appliances' "no second choice, only better" innovationism, there are no technical禁区. The innovative intelligence power system breaks through the technical difficulties of stability and power balance of small-capacity washing machines, achieving washing and drying effects and speeds comparable to drum washing machines; the stacking pot meets the needs of single functions such as roasting, boiling, steaming, frying, stewing, and baking, and can also perform two or even three cooking modes such as double frying, baking, and fresh steaming at the same time; the pressure reduction and pressure change integration truly makes cooking faster and tastier with the pressure change rice pot and a series of innovative products are the best proof.

Why can Xiongmao Electric Appliances do this? Because it has built a "demand insight - product iteration - experience optimization" innovation closed loop, and the core of this closed loop is the user, constantly breaking through and rapidly evolving based on the user, thus continuously leading the trend of quality life.

For this reason, Xiongmao Electric Appliances has established a "user experience department" responsible for capturing, analyzing, and predicting user needs from a large amount of data. Just in the demand capture stage, its annual user research data exceeds 20,000. In addition, relying on big data to predict consumption trends and establishing a modular R&D mechanism to accelerate the transformation of creative ideas, empowering the iteration and upgrade of all product categories. This makes the R&D and iteration of new products more efficient, more accurate, and more in line with user needs, and the three revolutions of the removable blender are derived from this.

Business history has repeatedly proven a truth: brands that can cross the cycle are always the best at transforming user pain points into sparks of innovation.

When similar brands are struggling in homogenization competition, Xiongmao Electric Appliances is willing to break through again and again in the voices of user dissatisfaction. This brand consciousness based on creating the ultimate user experience is not only the foundation of Xiongmao Electric Appliances' long-termist development thinking but also the core of its continuous winning of user trust. In the end, it just wants users to pursue a quality life that is within reach.