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崔佧×爱马仕“橙光梦享”主题下午茶，共赴巴黎之约

福禄装修家居
2025-04-22 14:07

Orange Light Date: Dreaming of Paris - TRECA & HERMÈS Collaboration

On April 19, 2025, the century-old luxury sleep brand TRECA and the top luxury brand HERMÈS first collaborated, opening the "Orange Light Date: Dreaming of Paris" themed联名 afternoon tea and fragrance art experience event at the TRECA flagship stores in Shanghai and Guangzhou. This collaboration, with the core concept of "Five Senses Luxury," deeply integrates TRECA's sleep art, HERMÈS' olfactory aesthetics, and French lifestyle art, presenting a immersive feast of taste, sight, touch, smell, and hearing for high-end consumers.

Cross-border Inspiration: Reconstructing the Art of Sleep and Life with Fragrance

As the official bed brand of the French royal family, TRECA has always believed in "Art in the Bedroom." Its iconic pure natural materials and customized services have become a symbol of quality life for the global elite class. HERMÈS, with its spirit of "Crafting Eternity," has been continuously producing classic works in the fields of perfume and clothing. This time, the two brands have merged their cross-border - the event specially sets up a "Perfume Blending DIY" where guests can handpick and blend their own sleep-scented incense inspired by TRECA's "Cloud Dream" bed, exploring the deep connection between olfactory and sleep art.

Immersive Experience: A Luxury Moment of Five Senses

The event is divided into three main themes, fully activating sensory experiences:

"Scent Workshop" - Immersive Sleep Scent Customization Experience

The spices used here are carefully selected by TRECA. Under the guidance of professional fragrance perfumers, participants can combine spices according to their preferences to handpick their own sleep-scented incense. After completing the blending, take this bottle of exclusive incense home, and easily enter a sweet dream every night surrounded by the familiar scent, enjoying the exclusive sleep care brought by TRECA.

"Taste Poem" Tea Party

A unique "Taste Poem" tea party is taking place, inspired by HERMÈS' dreamy "Garden Secret" perfume series. While tasting these exquisite tea points, pairing with a cup of hot coffee, the flavors of the coffee and the点心 complement each other. In the comfortable environment created by TRECA, immerse the taste buds in the poetic world of HERMÈS "Garden Secret," opening a wonderful afternoon tea time.

"Touch Dream Bed": Enjoy the extraordinary sleep experience of TRECA's mattress

TRECA's mattress, with almost rigorous material selection standards, selects the best materials worldwide to create an unparalleled sleep experience. Royal baby alpaca, Arles Merino wool, Cashmere goat wool, natural silk, and other natural materials are skillfully crafted by TRECA artisans to create unique textures.

Brand Message: Defining a New Paradigm of Luxury Life

Ms. Zhou Lili, General Manager of TRECA Greater China Shanghai, said: "Fragrance is the carrier of memory, and TRECA, with its deep insight into the art of sleep, builds a unique bridge between dreams and reality with this event. In the environment filled with TRECA's iconic scent, every user can immerse themselves in the exclusive luxury sleep atmosphere of TRECA, and embark on a soothing sleep journey."

TRECA: Haute Couture in the Sleep Field

Since 1922, TRECA originated in France and was hailed as "France's national treasure mattress" by General Charles de Gaulle, the first president of France. It is the only mattress brand in the French luxury industry. It has held joint art exhibitions with LV and launched joint products, and has also jointly held cross-border art exhibitions with the Louvre Museum, one of the world's four major museums. It is also the designated mattress brand of high-end hotels such as the Versailles Palace Hotel, the Redberry Castle Hotel, and the French Chateau. The French Chateau uses all TRECA mattresses to receive state guests. For a century, TRECA has always adhered to the exquisite craftsmanship, 1 person, 48 days, 30,000 needles; it upholds the excellent tradition of French high-end customization and the cutting-edge environmental protection concept, selects a variety of natural precious materials such as cashmere goat wool, baby alpaca, baby camel wool, and Merino wool from all over the world, and cooperates with global luxury fabric suppliers such as Loro Piana, Armani casa, Rubelli, PIERRE FREY to meet the personalized customization needs of customers, and is favored by political and business celebrities and celebrities such as Putin and Sophie Marceau.

When TRECA's cloud bed and HERMÈS' fragrance ripple intersect, this afternoon tea also becomes a contemplation on the "essence of luxury" - true luxury never floats on the surface, but hides in the pursuit of every inch of fabric touch, every breath of fragrance, and even the devotion to the daily sleep ritual. In the future, TRECA will continue to sail towards a lighter dream shore with the boat of "craftsmanship," carrying global explorers of life aesthetics.