TATA木门大会：纵瑞原谈内部创新之道
TATA木门26周年庆活动启动
On May 7, 2025, the launch event of TATA Wood Door's Love to Compete Day and 26th anniversary marketing campaign was officially held. The event covered core aspects such as industry trend analysis, Sullivan award ceremony, new product launch, and KOL empowerment on the Xiaohongshu platform. Industry representatives, media representatives, and others gathered together to discuss the development of the industry.
In his speech at the launch, TATA Wood Door's Chairman Zong Ruiyuan systematically elaborated on the brand strategy direction: facing the market environment of "challenges and opportunities coexist," TATA Wood Door has continuously strengthened its technical barriers through the authoritative Sullivan sound insulation certification system, focused on the sound insulation track for 13 years, and achieved a leading market position in the industry. He said that leading brands in the industry should lead development with a posture of "moving upwards" instead of "retreating downwards," "single product breakthrough should not only have track width but also professional depth, and each product should be 'one meter wide and ten thousand meters deep'."
In response to the transformation and upgrading of enterprises, Zong Ruiyuan emphasized the "double wheel drive" of "internal and external improvement": externally, relying on third-party certification to enhance credibility; internally, through the three brand matrices of TATA Wood Door, TATACASA, and Jinshang Zhai, to deepen channel layout and product innovation. He pointed out that the eternal nature of the market is the iteration of customer needs, and each section should adhere to innovation, using ultimate product power and systematic innovation to build core competitiveness.
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