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顾家家居五月新季盛大启幕，家居购物新风尚来袭

福禄装修家居
2025-05-09 10:24

Guojia Furniture: Redefining Home Improvement in May

When "renovation" replaces "urgent need" as the main theme of the home improvement market, consumers no longer just pay for "a place to live," but for "a beautiful place to live." From first-tier cities to下沉 markets, the demand for local renovation, space reorganization, and style iteration continues to rise. Young people regard home consumption as a carrier of self-expression, and in this context, home consumption is no longer a low-frequency "hard decoration procurement," but a high-frequency "lifestyle iteration."

During the May consumer peak season, Guojia Furniture, with "open new season" as the fulcrum, strives to create a marketing boom in the commercial scenes of nationwide shopping centers. Through the opening of new stores, product innovation, the release of sales propositions, and the launch of member operation systems, it creates a new ecology of "scene integration + experiential consumption," providing a growth model for the industry under the existing market.

01

Shandong Zibo New Store Opening:

New store format, new scene, reconstructing consumer experience

Currently, the Chinese home improvement industry is experiencing a profound transformation from "incremental expansion" to "existing stock renovation." Driven by the continuous promotion of "replacement with the old" in the policy and the rising demand for "satisfaction with oneself" among the younger generation, industry competition has been upgraded from a single product comparison to the construction of a scene-based ecological system.

Under this background, Guojia Furniture's Yintai City store in Zibo, Shandong opened on May 1. As an example of brand innovation practice, this store focuses on the core strategy of "scene integration + experience upgrade," using the shopping center as a carrier to create an independent consumer experience field, reconstructing the relationship between people, goods, and scenes, and not only realizing the experience innovation of traditional home improvement stores, but also providing innovative solutions to the industry's existing market competition challenges.

04

Shopping Center Member Operation System Launch:

Lightweight operation, creating a full lifecycle value experience

Home improvement consumption has the characteristics of a long decision-making cycle and low repurchase rate. Traditional member systems, which rely on level division and cumulative consumption, are difficult to sustain user activity.

In response to this, Guojia Furniture's shopping center proposes a new member operation concept of "light level, strong service, and high-frequency interaction," weakening the consumption threshold, strengthening immediate experience and emotional connection, and improving user stickiness through immediate benefits, social splitting, and long-term value binding, creating a full lifecycle value experience for users.

When consumers step into Guojia's shopping center, they are not just buying a bed or a set of sofas, but a beautiful imagination about the future of life. In the future, Guojia Furniture will continue to optimize "people, goods, and scenes" collaboration, promote the transformation of the home improvement industry from single product sales to lifestyle proposals through light asset operation, digital tools, and cross-border resource integration, providing more efficient and pleasant shopping experiences for consumers, and opening up new paths for growth in the era of industry existing market competition. This will help China's home improvement industry move towards a new stage of high-quality development.