“第五届中国洗碗机节盛大开幕，老板电器苏宁易购共启健康厨房新时代”
5th China Dishwasher Festival: Innovation and Market Trends
On May 17, 2025, the grand opening ceremony of the 5th China Dishwasher Festival, co-hosted by Shanghai Boss Appliance and Shanghai Suning Easybuy, was held at the Suning Max Shanghai Changning Zhongshan Park Store. The event gathered industry leaders, brand representatives, and consumers to witness the innovative achievements of the dishwasher category and the new market trends.
Industry Leaders Gather to Discuss the Future
The ceremony was opened with a speech by Zhang Wei, General Manager of Shanghai Boss Appliance Sales Co., Ltd., who said, "The dishwasher is not only a kitchen cleaning tool but also a carrier of a healthy lifestyle. Boss Appliance always takes user needs as the core, drives the upgrade of dishwasher products from 'cleaning' to 'health protection' through technological innovation, and helps Chinese families achieve a leap in kitchen quality."
He Xianwei, General Manager of Suning Easybuy Shanghai District, emphasized: "As a full-channel retail service provider, Suning Easybuy will continue to deepen its strategic cooperation with Boss Appliance, accelerate the popularization process of the dishwasher category through scenario-based experience and precise marketing."
Other participants included Jiang Bo, General Manager of the Kitchen and Bathroom Commodities Business Center of Suning Easybuy Shanghai District, Cai Jincheng, Sales and Purchase Manager of the Kitchen and Bathroom Commodities Business Center of Suning Easybuy Shanghai District, Zhao Hongfu, Store Manager of Suning Max Shanghai Changning Zhongshan Park, Yu Jie Na, Senior Sales Director of Shanghai Boss Appliance Sales Co., Ltd., Wang Hengjun, Senior Director of KA Channels of Shanghai Boss Appliance Sales Co., Ltd., and Cai Zehua, Product Manager of Dishwasher Products of Shanghai Boss Appliance Sales Co., Ltd.
New Product Launch Defines New Health Standards
At the launch ceremony, Cai Zehua, Product Manager of Boss Appliance Dishwasher Products, unveiled the new generation of "Boss Disinfection Dishwasher" to lead the industry's new revolution. Through the integration of ultra-high temperature, strong ultraviolet light, and金刚舱, it achieves an integrated solution for dish cleaning, disinfection, and storage. The event also released the health commission disinfection record of the Boss Disinfection Dishwasher, the national standard two-star disinfection certification, the medical-grade dishwasher 0-bacteria certification, and showcased the latest embedded dishwasher product matrix to meet the needs of different family scenarios.
Immersive Experience Ignites Consumer Passion
During the event, the Zhongshan Park Store was transformed into a future kitchen experience center. Consumers explored the full process of dishwasher cleaning through stamping and card checking, participated in DIY painting of dinner plates to create personalized tableware, and enjoyed performances by lively bands to create a relaxed atmosphere. Data shows that the Boss dishwasher consultation volume at the store increased by 120% year-on-year, and pre-sales orders exceeded 30 units, demonstrating the strong demand for healthy kitchen appliances.
Strong Cooperation Leads the Quality Upgrade Track
The in-depth cooperation between Boss Appliance and Suning Easybuy has lasted for decades. Through joint product customization, scenario-based marketing, and service upgrades, they have continuously promoted the expansion of the dishwasher market.
The successful holding of this year's China Dishwasher Festival marks the further deepening of the concept of a healthy kitchen. With the consumption upgrade and technological iteration, dishwashers are transforming from "improvement products" to "family necessities." Boss Appliance and Suning Easybuy stated that they will continue to be user value-oriented, work with industry chain partners to build a healthy kitchen ecosystem, and create a better life picture for Chinese families.
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