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业之峰革新家装生产，铸就行业核心竞争力

福禄装修家居
2025-05-23 11:04

Home Renovation Market Challenges and Innovations Home Renovation Market Challenges and Innovations

New home demand is weakening, directly leading to the continuous shrinkage of the new home renovation market size. However, the number of renovation companies remains high, intensifying inter-industry competition, and the market is shifting from incremental to existing. The intense competition, combined with rising material and labor costs, is gradually compressing the survival space of renovation companies.

At the same time, internet giants are launching a surprise attack with their technological advantages and ecosystem integration capabilities. What is even more worrying for renovation companies is that the target customer group of the home improvement industry is transforming and accelerating towards the Z generation (post-95s and post-00s). Their distinctive personalized needs are forming a strong mismatch with the standardized services of traditional renovation companies. Against this backdrop, the traditional home renovation industry is facing unprecedented disruptive challenges.

The problems facing many renovation companies are clear and urgent: how to improve comprehensive service capabilities and operational efficiency? How to maintain profitability under high cost pressure? How to resist the impact of internet giants while accurately meeting the Z generation's "simple and convenient, yet high-quality and personalized" home renovation needs?

To solve these problems, renovation companies are facing challenges not of single-point breakthrough but of systemic reconstruction, that is, from the craft industry to digitalization, so that they can maintain sustainable competitive power in the new market landscape. Therefore, the systematic upgrading of "new quality productivity" for home improvement enterprises is both necessary and urgent. As the vanguard of the industry, Yizhengfeng has already initiated a systemic transformation from traditional home improvement logic to "new quality productivity," and has achieved remarkable results, creating a highly demonstrative "new quality productivity" model for the industry. So, how does Yizhengfeng do it?

Yizhengfeng Home Renovation New Quality Productivity: Model Innovation + Digital Drive + Green Low-carbon + Sustainable Development

To understand the systematic transformation of Yizhengfeng's "new quality productivity," it is first necessary to clarify what is new quality productivity. It is an advanced productivity form with technological innovation as the core driving force, high-quality development as the guide, and green low-carbon and sustainability as characteristics. It can be roughly divided into four aspects: model innovation, digital drive, green low-carbon, and sustainable development.

In terms of model innovation, Yizhengfeng covers the entire home improvement industry with a multi-brand strategy, building a full industrial chain closed loop: Huiniao focuses on high-end villa and mansion renovation, providing customized high-quality services for high-net-worth individuals; Nuohua offers integrated whole-home renovation services to the new middle class and people with taste, with a productized and standardized model; Quanbao Yuan focuses on high-cost performance markets, providing one-stop mass whole-home renovation services for the demand group; Fenggehui is positioned as a one-stop private custom精装 home service platform for elite groups; Nuochuang focuses on commercial projects, expanding commercial space and other renovation fields. Through differentiated positioning of each brand, Yizhengfeng has achieved full-scenario coverage from high-end customization to mass consumption, from home improvement to commercial renovation, deeply mining the value of different markets, and strengthening the collaborative effect and competitiveness of the industrial closed loop.

In terms of digital drive, Yizhengfeng began its digital transformation in 2012, initially cooperating with Oracle to launch an intelligent management system. However, due to significant shortcomings in meeting terminal user needs, a new digital management system in line with its own logic was launched in 2015. The new system can not only improve corporate efficiency but also better meet user needs and provide more transparent and convenient services. The CRM management platform can establish a dedicated file for customers, including family information, lifestyle, and renovation preferences, and combine with 3D penetration measurement to obtain key data of the house to help designers to design in a customized way. In the supply chain system, high-quality and environmentally friendly renovation materials are matched. The Fēngcháo APP and Qianlǐyǎn system work together to closely connect all parties involved in the renovation process, allowing owners to remotely monitor the progress of the project and communicate in real time, ensuring the transparency and controllability of the construction. At the same time, the "Blue Diamond Project" quality management standard is integrated into the digital system, and the construction team accurately implements the design, ultimately achieving a 1:1 real-world implementation of the design plan. Yizhengfeng is no longer a traditional home improvement company, but a digital-driven home improvement service platform.

In terms of green low-carbon, Yizhengfeng builds a unique Green Shield three-level protection system: the first level of prevention is to prevent accumulation, through the environmental protection pre-assessment system combined with ERP to calculate the release of harmful gases in each room, control the amount of renovation materials, and avoid excessive superposition to cause pollution accumulation; the second level of prevention is to control environmental protection from the source and details of construction through the supply chain system and "Blue Diamond Project"; the third level of prevention is to use authoritative certified negative oxygen ion trigger agents to eliminate residual pollution from the renovation, providing comprehensive protection for indoor air health throughout the renovation process. This system runs through the entire renovation process, providing environmental protection protection from the source to the level of breathing for the owners.

In terms of sustainable development, Yizhengfeng understands that the essence of the home improvement industry is service, and good service can build good word of mouth, and good word of mouth can achieve a good brand. Therefore, Yizhengfeng has always taken "making it difficult for ourselves, achieving the customers' success" as the service concept, and has polished the service process with user needs as the starting point: for the concerns of users about hidden charges in the industry, it launched a transparent quotation list; for the needs of users to hate design templates, it launched personalized customization solutions; for the concerns of users about environmental protection not reaching the standard, it built the Green Shield three-level protection system; for the concerns of users about construction quality, it launched the "Blue Diamond Project" quality standard; for the concerns of users about poor service experience, it provides full-time one-on-one exclusive管家 tracking services, and launched the "Let the customers decide" assessment mechanism, asking customers to score the staff.

Yizhengfeng New Quality Productivity: Reconstruction of the Future of the Home Improvement Industry

When the traditional home improvement industry is deeply trapped in the "incremental shrinkage, existing market internalization, cross-border impact, demand iteration" of the four pressures, Yizhengfeng, with digitalization as the core driving force, has completed the systematic reconstruction of "new quality productivity" first. By upgrading the traditional "fragmented" renovation to digitalized full-chain management, and using this as a fulcrum, it has realized the full-scenario coverage of home improvement for different consumer groups through a multi-brand matrix, providing more flexible and personalized services for different consumer groups. This is unimaginable in the inefficient traditional renovation enterprises.

Based on the high-quality service capabilities and systematic competitiveness built on new quality productivity, Yizhengfeng is not only从容破局 but also achieving counter-cyclical growth in the face of the personalized needs of the Z generation and cross-border competition from the internet. At the same time, it has also won extensive recognition and word-of-mouth from customers and won many authoritative awards in the industry and society, including three-time winner of the "China Brand 500", successfully constructing its own brand "fortress" in the user mind.

New quality productivity can be regarded as the "survival code" for home improvement enterprises to resist shocks and cross cycles. As the leading brand in the industry, Yizhengfeng is taking practical action to promote the entire home improvement industry to the "high efficiency, strong experience, sustainable" new quality productivity era.