“穆峰谈长期主义与品牌差异化：新浪家居专访知者研究创始人”
Green Transformation in Chinese Home and Building Materials Industry Green and Low-Carbon Transformation in the Chinese Home and Building Materials Industry
In response to the "Dual Carbon" targets, the Chinese home and building materials industry is accelerating its shift towards green and low-carbon transformation. This transformation is not only a response to national policies but also an inevitable choice for the industry's own sustainable development. As a leading brand in the industry, Qian Nian Zhou Group has always adhered to the brand concept of "Green and Healthy Home." Through continuous technological innovation and product iteration, the company is driving the home industry towards green and low-carbon transformation.
On June 10th, the "Wen Yi Awakening, Sheng Sheng Bu Xin" new product launch event at Qian Nian Zhou's Xi'an furniture factory was successfully held. The event showcased three core products with unique advantages: Graphene Black Gold Board, Pine Resin Bend Resistance Decorative Board, and Original Pine Full Ability Decorative Board. The "Wen Yi Awakening · Masterpiece" IP color system - Su Yun Series (inspired by Suzhou Gardens and Suzhou Embroidery) and the new colors for 2025 also made their debut, catering to the diverse needs of the consumer market.
Since its establishment in Xi'an in 2012, Qian Nian Zhou has set up 1 operational center and 4 direct-operated warehousing bases, constructing an intelligent logistics network over 14,000 square meters. In the future, the brand will use Xi'an as a pivot to radiate to the western market, enhancing brand recognition and market share in the west, while accumulating experience for the national strategy layout and contributing to the long-term goal of "Green and Healthy Home".
Mu Feng, founder of Zhe Zhi Research and co-founder of Zhe Zhi Co-creation Society, said in an interview that the national "Good House" strategy has brought opportunities for Qian Nian Zhou, such as a surge in demand for green building materials and product upgrades through technological empowerment. However, it also faces challenges such as cost and price competition, stricter industry standards, and reshaping of the competitive landscape. In response to the personalized needs of Generation 90s and 00s, Qian Nian Zhou can explore new growth points by launching UGC challenges, developing AR virtual home decoration tools for socialized marketing, and implementing circular economy initiatives such as recycling old boards for points that can be exchanged for purchases.
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