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妮兰卡：情感载体，温馨态度家具品牌

福禄装修家居
2025-06-19 16:25

NERICA Brand Campaign: Excellence Beyond One Aspect NERICA's New Brand Campaign: Excellence, More Than One Aspect

In today's fast-paced urban life, people's needs for home spaces are no longer limited to simple functionality. Recently, the well-known functional sofa brand NERICA released a new brand promotional video titled “Excellent, More Than One Aspect,” which showcases NERICA's unique product design and outstanding brand spirit through a unique perspective and compelling artistic expression. The video conveys NERICA's philosophy of “creating a home furniture brand with warmth and attitude” and has sparked widespread resonance among the industry and consumers.

Warmth: Making the Home a Carrier of Emotion

NERICA's understanding of “warmth” is reflected in their insight into the essence of life. Through the brand slogan “Life is actually very simple,” NERICA expresses the contemporary desire for a simple life in the bustling city. The “Warm Furniture Brand” is manifested in three aspects:

Harmonious Coexistence Design Temperature

NERICA uses warm and earthy tones, integrating the natural charm of soil, sunshine, mountains, rivers, lakes, and beaches into the home space. This natural color language not only creates a warm and comfortable home atmosphere but also awakens the urban desire for a connection with nature and a sense of belonging.

Comfortable and Welcoming Tactile Temperature

In the design of functional sofas, NERICA focuses on the “white space” of life aesthetics, giving the mind a place to rest with just the right amount of space. In the relaxed curves of the functional sofa, the body finds micro-careful relaxation. NERICA turns furniture beyond its practical functions into a warm carrier of emotions.

Consideration of Human Touch in Details

From the rich soft package texture to the diverse materials that affect the visual senses, every detail reflects the brand's humanistic care for consumers. The diverse design elements together constitute NERICA's unique “art and beauty combined” product philosophy.

Attitude: Expressing Brand Advocacy Through Multi-dimensional Experiences

NERICA redefines the connotation of modern home life with a distinct brand personality and proposes a new standard of “four sensory experiences”:

Aesthetics

With youthful innovative design, trendy colors, elegant curves, full soft packaging, visual impact of different materials, achieving artistic enjoyment in vision.

Sensory Experience

Soft fabric, three-way rebound seat cushions, ergonomic design, easy adjustment in multiple angles, whole-body care, sit and lie with ease. The consumer gets a comfortable experience while using.

Intelligence

More intelligent and diverse interactive systems, more innovative and practical additional functions, more convenient and intelligent use process.

Pleasure

With smart interaction + innovative materials + functional design as the core, let the body's tactile, auditory, visual, and perceptual pleasure be multifaceted.

NERICA creates comfortable, fun, trendy, and refined smart home products through comprehensive and multi-dimensional experience design. The launch of this new brand concept not only showcases NERICA's professional strength in the furniture field but also highlights the brand's unique insight into life aesthetics. In the future, NERICA will continue to deepen this brand philosophy, bringing consumers more innovative products that combine emotional warmth and personal attitude through home experiences.