上海樱花安检季：老少皆宜，温暖细节藏于心
Akemi Appliances: 40 Years of Free Safety Checks in Shanghai
In July, Shanghai is sweltering with heat and the sound of cicadas. As the city continues to operate at high speed under the heat warning, Akemi appliances are steadfastly protecting the daily life of cooking and washing in thousands of households. At this time, Akemi safety inspectors in uniform are already walking through the banyan-lined alleys and high-rise buildings — from June to August is Akemi's "safety check season". This free service that has been ongoing for 40 years is carried out in the most贴近生活的 way, using long-lasting protection to write warmth into users' lives, interpreting the true meaning of the brand's "artisanal protection".
In early July, Sina Home followed the Akemi safety inspection team into two households in Shanghai, understanding the 40-year bond of trust between the brand and users behind the "free safety check" through the subtle contact with Akemi appliances and the conversations between users and technicians.
老两口的雅致之家："选樱花，图的就是这份踏实"
When entering the first household, the oil painting on the living room wall was透着温润的光 — this is the home of a retired couple, with an elegant and tasteful style of decoration. Wooden furniture and green plants complement each other, showing a refined pursuit of life quality. "The kitchen and bathroom appliances in our home are all carefully selected," Mr. Gao, the husband, smiled and pointed to the Akemi water heater in the bathroom, "Akemi is a well-known brand among Shanghai citizens. Many of our old neighbors and friends use Akemi, and the reputation has always been solid."
Mr. Gao reminisced about the scene of purchasing: "We are getting old, and we buy things for convenience and peace of mind. When we went to the store, the Akemi salesperson was very enthusiastic. Not only did he explain the product in detail, but he also kept saying 'You can rest assured, there will be a free safety check every year.' Plus, the store is close by, and it's convenient to find help when there is a problem, so we decided to buy it on the spot just for this practicality."
用实实在在的服务，把「永久」刻进品牌基因
The stories of the two households are a microcosm of Akemi's service philosophy over the past 40 years. In this era of information explosion, brand marketing often pursues short-term "blockbuster effects", but Akemi has chosen the most simple way — 40 years of free safety checks — to truly etch the word "permanent" into the brand's genes.
This "permanent" is hidden in the details of every safety check: from whether the plug contact is good, to whether the combustion efficiency is up to standard, the strict standards of six major items and sixteen sub-items make safety not just a promise but a tangible daily life; this "permanent" is reflected in the users' word of mouth: "Akemi is very recognized" — behind the simple evaluation is the trust built by the brand over time; this "permanent" is also impressed in the growth轨迹 of Akemi: from the "permanent free oil filter" for range hoods in 1978, to the "permanent free safety check" for water heaters since 1986, the "permanent" service has crossed several generations of consumer changes, but has never changed its初心 — "think more for consumers"." As the day's safety check ended, the remaining light of the sunset was shining on the panel of the Akemi water heater, casting a warm glow. Perhaps, the true longevity of a brand does not lie in short-term volume, but in the like Akemi, which has persisted for decades, turning "permanent" into a habit, a trust, and even a companion. Akemi silently protects the daily life of thousands of households with professionalism and patience.
The默契 between Akemi and users is also hidden in such blessings: "Be an ambassador for Akemi, may Akemi bloom all over the world." Believe it or not, Akemi's refined products will enter more families in the future, and the always warm service will accompany daily life, sedimenting more vigorous vitality in the years. Performance will be prosperous, and warmth will be always present.
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