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贵阳楼市深耕，优居找房本土破局

福禄装修家居
2025-07-24 16:35

Youju Group: A Decade of Excellence in Real Estate Youju Group: A Decade of Excellence in Real Estate

By 2025, Youju Group will celebrate its 10th anniversary, a significant milestone. Over the past decade, Youju has always adhered to its core value of "customer first," pursuing quality, and has grown from a regional real estate brokerage to a national industry benchmark platform. As one of the key cities in Youju's expansion, Youju Guiyang, established in 2016, has deeply integrated into the local market, winning customer trust with its excellent services and innovative models, and has become a leader in the Guiyang real estate transaction field.

Decoding the Guiyang Market: Youju's "Understand First, Fight Later" Strategy

Since the opening of the first direct-operated store in Guiyang in 2011, to the formal establishment of the city company and the launch of the加盟 model in 2016, Youju Guiyang has continuously made breakthroughs: the scale of stores has expanded from 2 to over 350, with more than 3,000 real estate brokers on the platform, and the market share of transactions reached 35%, ranking at the forefront of the market.

"Customers are not just service recipients, but partners in creating a better life." Youju Guiyang always regards customer satisfaction as a lifeline, introducing a national first "signing + home improvement + home appliances" one-stop service center. This center integrates comprehensive services such as signing, loans, payments, taxes, on-site banking, home improvement design and construction, and home appliance selection, allowing customers to enjoy one-stop services from signing to home improvement and home appliance selection without having to run around between various institutions.

Guiyang, as an important regional central city in southwest China, has a unique urban context. It has both the life and smoke of the old city area, with old residential areas in Nanning District and Yunnan District carrying the memories of generations of Guiyang people; and the vigorous growth of new areas, with Guanshan Lake District emerging as a new engine of urban development with its modern urban interface and the rise of the financial and business district; as well as the ecological resources of Huaxi District and the industrial potential of the Shuanglong Airport Economic Zone, collectively weaving a complex and diverse real estate market map.

When Youju ZhaoFang first entered Guiyang, it did not rush to "run around the land," but first did one thing —— deeply decode this city. They organized a "city research team," with members including locally born and bred Guiyang old street vendors, who are familiar with the stories and price changes of every lane; seasoned real estate industry veterans who can smell market trends from policy trends and land auctions; and data analysts who use cold numbers to outline the purchase preferences of Guiyang people.

After several months of research, Youju found out: Guiyang people have a dual obsession with "smoke and flame" and "convenience." Even in the old city area, as long as the supporting facilities are mature and transportation is convenient, there are still a large number of demanders and local customers who favor it; in the new areas, although the prospects are good, many home buyers will worry about "slow implementation of supporting facilities," and there is a strong mood of hesitation; at the same time, as a tourist city, Guiyang has special needs for vacation and health care real estate, and ecological housing in places like Huaxi and Wudang is the "favorite" of outsiders. This deep understanding of the Guiyang market has become the "underlying logic" for Youju's subsequent layout.

Market Ranking Leap: Breaking Out with "Differentiated Services"

When entering Guiyang, Youju faced the dual challenge of local old brands and national chain brands. But in just a few years, Youju's market ranking has surged from "unknown" to the first梯队, relying on the "differentiated services" as a sharp weapon.

Old City's "Renovation Service"

In the old residential area of Nanning District and Yunnan District, Youju launched the "Old House Renovation Plan." They found that many old Guiyang people are holding on to old houses, want to sell them, but because the houses are old and the decoration is outdated, they are "unpopular" in the market. Therefore, Youju linked up with decoration companies and designers to launch a "pre-decoration + sales" service: first, design a low-cost renovation plan that is suitable for old houses for landlords for free, and then resell them in the market with the concept of "renovated old houses" after simple transformation (such as refreshing the walls, replacing kitchen and bathroom fittings).

The effect was immediate! The old residential houses that were priced at 800,000 and no one was interested in were sold for 850,000 or even higher after "renovation," and buyers were willing to pay for the convenience of "live and enjoy immediately." This model has quickly opened up the market for Youju in the old residential real estate market, with a surge in transaction volume, and has also caused the industry to imitate, but it is difficult to replicate its precise grasp of the living scene of old Guiyang.

New Area's "Potential Accompanying Service"

Guanshan Lake District, Shuanglong Airport Economic Zone, and other new areas are the "main battlefield" for the future development of Guiyang, but the mood of hesitation of home buyers has once put the real estate transaction in the new area into an "enthusiastic but not popular" dilemma. Youju has launched a "potential accompanying service" for the new area: providing "monthly reports on new area development" for home buyers, regularly updating the progress of school landfall, commercial supporting facility construction, and industrial recruitment achievements in the region; organizing "new area exploration teams" to take customers to experience the changes in the region, from barren land to high-rise buildings, witnessing the growth of value.

At the same time, Youju's brokers will play the role of "long-term consultant," helping buyers analyze the "potential value" of new area plots of land —— which plots are close to the planned subway stations, which are next to the future government centers, and which have high expectations for quality schools. This "accompanying you to witness the rise of the new area" service allows buyers to take a "peace of mind pill," and within half a year of the opening of a certain Youju agent plot in Guanshan Lake District, Youju has facilitated 40% of the total transactions, helping the plot become the "sales champion" in the region and enabling Youju to stand firm in the new area market.

Market Share Skyrocket: Localized Operation's "Capillary Vascular Permeation"

The increase in market share tests the enterprise's ability to permeate the "capillary vessels" of the city. Youju in Guiyang has localized its operations to "permeate without noise."

Community Deepening: "Youju Community Service Center" into Every Family

The community in Guiyang is a "small society" with close neighborhood relationships and rich life atmosphere. Youju has created "Youju Community Service Centers" in core areas such as Guanshan Lake District and Nanning District, which are not as "cold" as traditional real estate agencies but more like the "good neighbors" of residents.

The service center offers free convenient services: changing light bulbs, repairing water pipes (brokers act as "life managers"), holding regular "community housing purchase classes" to teach the elderly how to prevent housing fraud and explain housing provident fund policies to young people; organizing "community flea markets" and "parent-child house viewing groups," integrating real estate services into community life.

In this way, Youju has accumulated a high reputation in the community, and residents think of "the Youju service center downstairs" when they want to buy or sell houses. Data shows that after the Youju service center covers the Century City community in Guanshan Lake District, the share of Youju in the real estate transactions in the community has increased from the original 10% to 35%, becoming the "preferred brand" in community real estate transactions.

Dialect + Culture: Closing the Distance with Guiyang People

"Brother, this house is very comfortable, look at this orientation, the sun is very pleasant!" On the streets of Guiyang, Youju's brokers communicate with customers in fluent Guiyang dialect, instantly closing the distance. Youju requires that brokers in the Guiyang region must master "Guiyang dialect communication skills" and take "local dialect" as part of the service.

At the same time, Youju also deeply integrates into the local culture of Guiyang: helping local college graduates to easily settle in, binding the brand with the local culture of Guiyang. When Guiyang people see Youju's publicity, they feel not "the invasion of an alien brand," but "a partner who understands our city," and this cultural identity has turned into a continuous rise in market share.

Transaction Volume Soaring: The "Transaction Magic" of Accurate Matching

Transaction volume is the ultimate standard for testing the results of service. Youju in Guiyang can maintain a high volume of transactions continuously, relying on the "accurate matching" of transaction magic, which is the deep integration of the U + system and local experience.

The "Guiyangization" Transformation of the U + System

Youju's U + system already has a powerful matching function for房源 and customers, but in Guiyang, Youju has made "localization transformation" to it. They have recorded unique "regional value tags" of Guiyang in the system: the "smoke index" of the old city area (number of nearby markets and night markets), the "development potential value" of the new areas (progress of school landfall and commercial planning), and the "health care coefficient" of scenic areas (humidity, content of negative oxygen ions) and so on.

When home buyers input "I want a two-bedroom apartment near Jiaxiu Lou with convenient living," the system can accurately screen out the qualified housing in Nanning District, and will also mark "there are 3 markets and 2 bus lines to Jiaxiu Lou nearby"; when landlords entrust "new house sales in Guanshan Lake District," the system can match to home buyers who are interested in the development of the new area based on regional development tags. This "matching accurate to the genes of the Guiyang city" has greatly improved the transaction efficiency, and the transaction volume has naturally risen.

"Full-cycle Service" to Promote the Completion of the Transaction Loop

In Guiyang, Youju has created a "full-cycle service chain": from the first consultation of the home buyer, the broker will establish a "housing purchase file," recording their family structure, work location, and purchase preferences; in the transaction process, linking up with legal and financial teams to solve unique problems in Guiyang, such as the complex process of "housing provident fund combination loan" and "land nature disputes in old residential areas"; after the transaction is completed, providing "free moving assistance" and "renovation connection services" to truly realize "worry-free housing" for home buyers.

Insights for Second-Tier Cities: The Replicability of Youju's Model

The success of Youju ZhaoFang in Guiyang provides a "deep cultivation sample" for the real estate brokerage industry in second-tier cities: deeply decoding the uniqueness of the city, using differentiated services to fill market gaps, penetrating the community and culture through localization operations, and then using digital tools to achieve accurate matching and full-cycle services.

Whether this model can be copied in other second-tier cities is "certainly yes with conditions." Each second-tier city has its own urban context, cultural genes, and market pain points, but Youju's "understand first, fight later" logic, "differentiation + localization" strategy, and "digitalization + full-cycle" service are underlying frameworks that can be learned.

In the future, as the city development of Guiyang accelerates further, the competition in the real estate market may become more intense, but Youju ZhaoFang, with the "localized barriers" accumulated over the years, is likely to continue to lead the market, writing more exciting stories about "understanding the city and winning the market" in the real estate brokerage industry of second-tier cities.