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鹰牌陶瓷诚邀工程运营商加盟，共筑品牌辉煌

福禄装修家居
2025-08-01 11:01

Eagle Ceramic: The Path to Exponential Growth in the Ceramic Industry

When the market tide carries the shift of consumer generations forward, enterprises that still stick to the old channels will eventually lose their direction in the era's flood. The real way to break through lies in choosing to empower platforms with strategic vision—these are not only the hubs of resource convergence but also the engines of value creation. They enable enterprises to achieve exponential growth in cost reduction and efficiency improvement, and to开辟 second curve in the existing game.

Eagle Ceramic, as a leading brand in the ceramic industry, is undoubtedly an ideal choice for many partners to achieve their business goals. It stands out in the ceramic industry with its profound brand heritage, strong platform advantages, and excellent strategic foresight, becoming the core support for many like-minded people to move forward together.

So, what attracts so many partners to Eagle Ceramic? The answer lies in its excellent comprehensive strength and the strong attraction of its high-quality service reputation. Established in 1974, Eagle Ceramic is backed by the powerful listed company Tianan New Material. After 51 years of industry cultivation, it has not only accumulated rich experience but also enjoys the dual backing of a listed company and state-owned capital. Its headquarters are located in Foshan, the capital of the Chinese ceramic industry. These unique advantages enable Eagle Ceramic to take the lead in resource integration, technology research and development, and market expansion, always staying at the forefront of the industry.

Eagle Ceramic has built a comprehensive and vast industrial layout system after many years of steady development. Currently, it has established five production bases and three research and development bases across the country, with more than 2,000 brand stores, and its products are sold in many countries and regions around the world. Its business scope covers a wide range of fields, including building ceramics, new organic materials, and environmentally friendly polymer decorative materials, successfully creating a closed-loop from research and development, production to sales, laying a solid foundation for the continuous development of the enterprise.

Throughout its more than 50 years of development, Eagle Ceramic has always adhered to its original intention, treating quality and innovation as the lifeline of corporate development. It is committed to creating warm and beautiful home spaces for generations of Chinese families, and has won wide recognition and high trust from consumers both within and outside the industry with its excellent product quality and considerate service. The classic advertising slogan "I will still choose Eagle Ceramic many years later" is a vivid reflection of Eagle Ceramic's excellent reputation.

Even under the severe challenges of economic downturn in the ceramic industry as a whole, the Eagle Ceramic Group has still shown strong resilience and strength, achieving steady growth in performance in the first quarter of 2025. This remarkable achievement once again strongly proves the solid strength and strong development potential of Eagle Ceramic as a leading enterprise in the industry.

Eagle Ceramic's stable growth is closely related to its practice of the dual-track strategy of "ceramic + home improvement". As early as 2023, Eagle Ceramic foresightfully clarified this important development strategy and formulated a refined strategy of "refining the marketing front, empowering the middle platform, and supporting the back-end". By stabilizing the ceramic industry as the core foundation, and rapidly expanding the home improvement sector, Eagle Ceramic has successfully built an advantageous complementary and resource-sharing space industry ecosystem. This ecosystem covers a variety of categories such as ceramics, wall panels, floors, and actively extends to emerging fields such as home consumption data and health living brands, providing one-stop overall space solutions for consumers from design to construction, from material selection to furniture matching, fully satisfying consumer's decoration needs.

Under the strong support of its parent company Tianan New Material in technology and capital, Eagle Ceramic breaks through with the breakthrough of "providing one-stop solutions for healthy living". It always focuses on the two core value propositions of health and aesthetics, uses science and art as the wings of flight, leads the new trend of healthy living, and walks a unique development path. This path takes "quality improvement drives brand improvement, brand improvement drives service improvement, and service improvement drives brand and industry improvement" as the core concept, and gradually forms an ecosystem covering "Eagle Ceramic, Eagle Ceramic 2086, Huaping Ceramic, Eagle Ceramic New Material, Eagle Ceramic Life" and many other brands. These brands have their own characteristics, complement each other, and together constitute the powerful brand matrix of Eagle Ceramic.

In terms of product design, Eagle Ceramic always regards innovation as the driving force of corporate development, continuously increases research and development investment, keeps pace with market trends and consumer needs, and continuously launches new products with innovation and competitiveness. This year, Eagle Ceramic has launched nine spring series new products, including锦绣, 觅境, Eagle Ceramic Rock Plate, 天工, 高透原石, 森林木歌, 质感理石, 鲸MAX·星钻釉, 花样年华, further enriching the product library. These new products have unique charm, some subtly present the natural texture, making people feel as if they are in nature; some deeply interpret the humanistic elegance, showing unique cultural connotation; some purely express the minimalist style, creating a simple and atmospheric space atmosphere; some beautifully create a luxurious style, highlighting high-quality life taste. They all reflect the unique craftsmanship of Eagle Ceramic in design and the profound understanding of home aesthetics. The launch of new products has not only attracted high attention from industry professionals but has also further consolidated Eagle Ceramic's leading position in the ceramic industry.

At the same time, relying on the profound technical accumulation of its parent company Tianan New Material in the field of high-end environmentally friendly decorative new materials, Eagle Ceramic has successfully expanded a variety of wall and floor new materials. For example, Eagle Ceramic diatomite technology wallboard, HPL stone crystal floor, Ruixin fire-resistant board, texture wallcloth and other environmentally friendly materials. The launch of these new materials not only enriches the product categories of Eagle Ceramic, meets the diversified needs of consumers, but also provides strong market competitiveness for a wide range of partners, helping them stand out in the fierce market competition, improve market share, and output more perfect overall space solutions.

In terms of channel development, Eagle Ceramic attaches great importance to diversified layout and actively expands development channels. It deeply participates in the assembly-type public decoration industrial chain constructed by its parent company Tianan New Material and becomes a key link in the whole industrial ecosystem of "design - construction - material application - research and manufacturing". With the advanced advantages of professional institutions such as Southern Design Institute, Foshan Junye, and Tianhui Building Science, and the material research and manufacturing power of Tianan Integrated and Zhejiang Ruixin, Eagle Ceramic realizes the comprehensive integration of channel resources in the home decoration and public decoration fields through the efficient collaboration of the platform resources of the parent company. This ecological collaboration model based on industrial complementarity not only strengthens the full-process service capability from the consumer terminal to project implementation but also lays a solid resource guarantee foundation for building innovative benchmark projects.

What is even more remarkable is that Eagle Ceramic has meticulously laid out the center warehouse across the country and successfully landed 18 major center warehouses (covering Linyi, Hefei, Nantong, Shijiazhuang, Chengdu, Tianjin, Jinan, Shenzhen, Zhengzhou, Guiyang, Kunming, Changsha, Foshan, Huaihua, Nanjing, Gao'an, etc.), covering all regions across the country. Through the reasonable layout of the center warehouse, Eagle Ceramic can provide partners with more convenient pick-up services, shorter logistics cycles, and lower storage costs, effectively reduce operational risks, and provide solid and strong guarantees for terminal sales supply.

In the service field, Eagle Ceramic has an innovative logistics platform called Foshan Chaoying Fast Logistics Co., Ltd. This platform, as an important support for the extension of Eagle Ceramic's industrial chain and the expansion of open production scenarios, always adheres to the service concept of "professional, considerate, safe, and fast". It provides national logistics distribution services for pan-home improvement customers, especially ceramic dealers across the country, and establishes a data platform to provide warehousing support. With the strong integration and redistribution capabilities of Chaoying Fast, Eagle Ceramic has successfully connected the ecological chain of production manufacturers, transportation, dealers, and consumers, providing comprehensive and one-stop high-quality services for a wide range of consumers.

With a solid foundation of 51 years of brand accumulation, driven by innovative strategies, and supported by a full industrial chain ecosystem, Eagle Ceramic leads the ceramic industry into a new stage of development.

Choosing Eagle Ceramic is choosing professionalism and reliability. From strong brand strength to continuous product innovation, from diversified channel empowerment to comprehensive service guarantees, Eagle Ceramic has built a golden path to success for partners. We sincerely invite people of insight from all walks of life to join the Eagle Ceramic family, move forward together, and create a better future!