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2025大阪世博中国馆·亚振家居日：东方美学耀世博

福禄装修家居
2025-08-03 14:05

2025 Osaka World Exposition: Yizhen Furniture Day Event

On August 1st, 2025, the Yizhen Furniture Day event at the China Pavilion of the Osaka World Exposition was officially launched. The event was graced by distinguished guests including Mr. Zhang Shujing, the Director of the China Pavilion at the 2025 Osaka World Exposition, Mr. Gao Wei, the Chairman of Yizhen Furniture Co., Ltd., Ms. Gao Yinnan, the General Manager, Mr. Lai Xudong, the Chairman and Design Director of Dongxi (Chongqing) Furniture Co., Ltd., and Mr. Lin Wenke, the Founder and Design Director of BDSD Wuji Design, among other key partners.

The event focused on the themes of inheritance and innovation, paying tribute to the spirit of the World Exposition.

In his speech, Mr. Zhang Shujing, the Director of the China Pavilion, expressed his hope that all participants would actively seize the new opportunities brought by the World Exposition stage. He emphasized the importance of the "China Pavilion · Yizhen Furniture Day" event in strengthening the confidence of Chinese domestic brands to go global, further enhancing their reputation, and expanding exchanges and cooperation with enterprises from all over the world, contributing more wisdom and strength to building a community with a shared future for mankind.

Mr. Gao Wei, the founder of Yizhen Furniture, fondly reflected on the brand's journey of 15 years at the World Exposition: "We have always participated in this global dialogue that transcends regions and civilizations as 'inheritors of intangible cultural heritage, innovators in design, and cultural communicators.' He elaborated on the essence of the "World Exposition Series" design: "Based on the spirit of 'Oriental Creation,' we continue the traditional mortise and tenon technology and integrate contemporary minimalist aesthetics. Each piece of work is a symphony of culture and design, which can not only touch the texture of Eastern aesthetics but also feel the quality of contemporary life." Mr. Gao Wei stated that Yizhen will continue to promote the integration of craft and design, deepen international cooperation, and show the world the "credible, approachable, and respectful" Chinese design strength. "Furniture not only carries life but also carries civilization."

Honorary Awarding and Gift of Inheritance, Deepening the Cooperation Tie

The highlight of the event was the solemn awarding ceremony. Mr. Zhang Shujing, the Director of the China Pavilion, officially awarded Yizhen Furniture the title of "Designated Furniture Supplier of the 2025 Osaka World Exposition China Pavilion," marking a milestone in the cooperation between the two parties.

Yizhen Furniture also presented a symbolically significant gift to the China Pavilion — a beautiful miniature model of the iconic design work "Silk Road Chair" from the "World Exposition Series." This model not only embodies extraordinary craftsmanship but also carries Yizhen's beautiful expectations for the spread of Chinese culture along the "Silk Road" to the world, symbolizing the connection between tradition and modernity, China and the global community.

The successful holding of the "China Pavilion · Yizhen Furniture Day" event not only highlights the cultural heritage, design strength, and pursuit of quality of Yizhen Furniture as a national brand but also further promotes cultural exchanges between China and Japan and international cultural exchanges. Standing on the stage of the World Exposition, Yizhen will continue to use furniture as a carrier to tell moving Chinese stories, promote in-depth dialogue between Eastern aesthetics and global design languages, and contribute Chinese wisdom and design to building a "vital future society."