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水星家纺多领域销量冠，揭秘畅销秘诀

福禄装修家居
2025-08-04 18:01

Shuixing Home Textiles: Leading the Home Textiles Industry with Innovation Shuixing Home Textiles: Leading the Home Textiles Industry with Innovation

In the context of intense competition and a complex, changing market environment in the home textiles industry, Shuixing Home Textiles has achieved significant sales growth through precise strategic layout and solid product strength. Recently, the international authoritative consulting agency Frost & Sullivan solemnly announced that Shuixing Home Textiles has maintained a leading position in multiple core categories: the number one global core sales for two consecutive years, the number one national core sales for four consecutive years, the number one national wedding bedding sales for three consecutive years, the number one national health sleep bedding sales for three consecutive years, the number one national children's bedding sales for two consecutive years, and the number one national silk quilt sales for two consecutive years. This outstanding achievement is a comprehensive reflection of Shuixing Home Textiles' product power, channel power, and brand power, providing a strong market foundation for its global leadership strategy.

Exploring the reasons behind Shuixing's consistent top sales rankings, its innovative advantages are crucial. For many years, Shuixing has been committed to technological research and innovation, infusing professional genes into the entire industry chain of fabric development, filling technology, and production process, and developing differentiated, functional, and ecological home textiles products based on the "Four New" strategy of new materials, new technologies, new functions, and new standards.

For many years, Shuixing has also carried out a number of research projects on new auxiliary materials, fiber new materials, and basic subjects, successfully landing and transforming many technical achievements such as the tea amino acid 7A antibacterial technology, ANTI Antai allergen-free technology, Xiangxuan technology, hyaluronic acid fabric technology, and down antibacterial and anti-odour technology. These have met consumers' personalized needs for natural health, improved sleep quality, and antibacterial and mite control. Among them, Shuixing's independently developed Shuixing Purifying Fiber, with its unique advantages of decomposing formaldehyde, antibacterial and mite control, and releasing negative ions, won the German Red Dot Design Award. According to detection report data, its 24-hour formaldehyde removal rate exceeds 90%, and the negative ion release reaches 2400 pieces/cm3, turning the concept of air-purifying bedding into reality. The integration of this research achievement into bedding can also improve sleep quality by improving the environment.

And to continuously develop new materials, Shuixing Home Textiles has passed the acceptance of the Shanghai Home Textile New Material Engineering and Technology Research Center in 2020, been appraised as the Textile Industry Functional Bedding and Clothing Technology Innovation Center in 2021, and established the NICE-Shuixing Joint Innovation Center with the Yangtze River Delta National Innovation Center in 2024. It has continuously strengthened its innovation network, won the recognition of national high-tech enterprises, CNAS recognized laboratory (Certificate Number: CNAS L20981), Shanghai Enterprise Technology Center, and other awards, and closely collaborated with universities and scientific research institutions such as Donghua University, Soochow University, Shanghai University of Applied Sciences, and the Chinese Academy of Textile Sciences. Through domestic and foreign technical exchanges and resource integration, it has transformed innovative research in the laboratory into practical applications on the production line.

With its first-mover advantage in the细分 market and continuous innovation capabilities, Shuixing Home Textiles is expected to maintain a steady growth momentum and lead the industry towards high-quality development. It is also looking forward to seeing Shuixing Home Textiles, as a professional bedding brand, continue to demonstrate its product strength in the future home textiles market.

Data source: Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch; based on the research of the core, wedding bedding, health sleep bedding, children's bedding, and silk quilt markets in mainland China (excluding Hong Kong, Macau, and Taiwan) completed in February 2025.