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2025浦东家具家居双展，‘态度开辩’启幕，9月11日不容错过！

福禄装修家居
2025-08-29 16:31

30th China International Furniture Exhibition and the Future of Industry Debate 30th China International Furniture Exhibition and the Future of Industry Debate

September will see the grand opening of the 30th China International Furniture Exhibition (FURNITURE China 2025) and the China Furniture High-End Manufacturing Exhibition (FMC China 2025), as well as the 2025 Shanghai Modern Design Week and the Shanghai Modern Fashion Home Exhibition. As a major industry event in the Asian home furnishings sector, this edition of the fair brings together leading home brands and emerging designers from home and abroad, showcasing a wide range of cutting-edge products and solutions in furniture, building materials, home decor, and smart home technologies.

Beyond the new products and business opportunities, what is even more anticipated is a deep discussion on the future direction of the industry. NetEase Home, in collaboration with the exhibition organizers BHI, will create a high-standard debate session titled "Attitude Debate" during the fair, addressing core industry controversies and exploring ways to break through.

Under the value war, is price competition still an indispensable option?

The Chinese home furnishings industry is at a critical crossroads. Domestic market competition is heating up, and there is a strong call for a "value war" among enterprises. However, with the focus on long-term ESG development goals, the deepening of China's "dual carbon" target, and the awakening of consumer responsibility awareness, long-termism in value enhancement has given rise to new competitive issues in the ESG wave: under the value war, is price competition still an indispensable option?

Is price competition still a key tool for breaking through, or has it become a path dependency that restricts the high-quality development of the industry? Under the big picture of development goals, should enterprises firmly choose a value war with quality premium as the paddle and differentiated innovation as the sail, making consumers willing to pay a premium for quality, or should they also have a price war with scale effect as the spear and thin profit as the shield, to open up a space for survival in the red sea?

At the "Attitude Debate", industry leaders and design experts will take sides on the positive and negative sides, debating the topic "When ESG focuses on long-term development, is price competition still an indispensable option?"

Multi-perspective cross-border confrontation, jointly discussing the future path of the industry

This "Attitude Debate" gathering brings together industry leaders, design innovation pioneers, industry associations, and media representatives, truly realizing a collision of wisdom from diverse backgrounds and multiple perspectives. They not only bring first-hand practical experience but also will discuss the topic of "value war vs price war" based on the dual context of ESG and market competition.

Guests participating in the "Attitude Debate" include:

Lu Weiguang, Chairman of Anxin Flooring and hotel investor Chen Zhaohao, General Manager of Brand Center at Yunshitong Group Zhou Zeng, General Manager of Bathman Basman Li Guohua, Deputy Secretary-General of the China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce Wang Jiangrong, Chairman of Haidaike Xing Min, Founder of koala.ai Xu Xingwei, Founder of Ma Bo Aesthetics Gu Yongming, Founder of Junyu Consulting and Overseas Living Industry Alliance Wang Xinggang, General Manager of Shanghai Chuan Shi Consulting Co., Ltd., Chairman of Shanghai Xingjiameng Home Furnishing Co., Ltd., and Executive President of the Market Committee of the Guangdong Home Furnishing Industry Federation

Date: September 11, 13:30-16:40

Location: Shanghai New International Expo Center, E5-B1 Forum Area

About "Attitude Debate" & 2025 Pudong Furniture and Home Furnishing Double Exhibitions

Attitude Debate Conference:

In the current information chaos and a plethora of opinions, we reject the echo of others and even more so, we reject superficial exploration. The "Attitude Debate" conference is a high-standard, strong debate, and real confrontation column created by the China International Furniture Exhibition and NetEase Home. It focuses on core issues in the design and related industries, sets forward-looking fixed topics in each episode, and invites well-known corporate leaders and authoritative design masters to act as guests. Standing from different perspectives, they carry out in-depth debate and view point confrontation, penetrate the surface, and explore the essential laws and core challenges of industry development.

2025 Pudong Furniture and Home Furnishing Double Exhibitions:

From September 9 to 12, 2025, the Shanghai Modern Design Week and the Shanghai Modern Fashion Home Exhibition Maison Shanghai will open the design feast at the Shanghai Pudong World Expo Exhibition Hall; from September 10 to 13, the 30th China International Furniture Exhibition Furniture China 2025 & China Furniture High-End Manufacturing Exhibition FMC China 2025 will continue the trade wave at the Shanghai Pudong New International Expo Center. The two exhibitions will lead the way at different times and resonate in both venues, together forming a grand blueprint covering the entire industry chain of design, manufacturing, and trade, providing an excellent platform for all participants to promote home brand, discern trends, and expand business opportunities.