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赫那朵HILADUO：匠心床垫，诠释极致生活质感

福禄装修家居
2025-09-05 16:58

Discover HILADUO (赫那朵): The Essence of Sleep Discover HILADUO (赫那朵): The Essence of Sleep

In the complex mattress market, a brand's value is often reflected in its understanding and commitment to the essence of sleep. HILADUO (赫那朵), originating from Sweden, has, with over half a century of accumulation and innovation, given a deeper definition to the "mattress brand." It is not just a manufacturer of sleep products, but also a传承者 of nature and craftsmanship, and a leader in a healthy lifestyle.

Brand Gene: A Half Century of Sleep Belief

The story of HILADUO began in 1969 when founders Erik Hiladuo and Karin embarked on their brand journey with a "grid mattress." Every line on the pure color base is a precise calculation of sleep; the poetic names of "polar night blue," "snow alpine white," and "tundra green" make the mattress a carrier of emotional connection between people and nature. This concept of viewing sleep as "a gentle reunion with oneself" has been deeply rooted in the brand's genes since its inception and remains vibrant after half a century.

2024: HILADUO's Global Headquarters Moves to China

In October 2024, HILADUO transferred its global headquarters to Foshan, Guangdong, China, establishing Foshan Simeng Furniture Co., Ltd. This move is not just a simple geographical relocation but a manifestation of the brand's commitment to its mission of "making the world perceive sleep anew." By leveraging China's mature furniture supply chain, HILADUO combines Swedish craftsmanship with Eastern sleep needs, bringing the charm of natural sleep to more people.

Brand Core: A Pursuit of Nature and Craftsmanship

The uniqueness of HILADUO (赫那朵) lies in its integration of "nature" and "craftsmanship" into its brand DNA.

Ultimate commitment to natural materials: The founder believes that "true healing comes from the dialogue between the body and nature," therefore, he rejects synthetic materials and insists on selecting rare animal and plant fibers from around the world. From the breathable support of Siberian mane hair to the temperature regulation of Australian wool, from the soft embrace of Alashan camel hair to the skin-friendly silk of Jiangsu silk, each material is a gift from nature and a promise from the brand to healthy sleep.

Artistic expression of handcrafted craftsmanship: As a top luxury handcrafted mattress brand, every product of HILADUO is凝聚着工匠的心血. The hand-stitched lines, the physical fastening buckle technology (without glue), not only inherit traditional skills but also make the mattress a "sleep art." This craftsmanship has made HILADUO from the choice of royal bedding in Europe to the common choice of modern celebrities and top hotels.

In addition, the brand uses "color and pattern" as a unique language, through visual and tactile perception, to make sleep transcend physiological needs and become a sensory feast. The setting of the "Natural Museum" interactive area allows consumers to touch the materials and feel the craftsmanship, bringing people closer to high-quality sleep.

Brand Vision: Redefining Global Sleep Standards

HILADUO (赫那朵)'s ambition is not just to become an excellent mattress brand but to "redefine global sleep standards." It is building a "global sleep database" to develop regional sleep solutions through AI analysis of sleep data from different regions, making products more tailored to local needs.

HILADUO (赫那朵) plans to cooperate with global luxury hotels and well-known airlines to bring customized mattresses into more scenarios, making "royal-level sleep art" accessible to a wider audience.

In China, HILADUO is promoting the construction of "localized life sleep pavilions," allowing consumers to "see and touch" the texture of natural sleep, achieving a leap from "hearing" to "experiencing." As the current CEO of the brand said, "quality sleep has no boundaries." HILADUO proves with an international perspective and localized practice that the value of a mattress brand lies not only in providing comfortable bedding but also in conveying a philosophy of life that values "exploration of the world and pursuit of quality life."

From the first grid mattress in 1969 to the stunning debut of the "Rajalla Extreme" and "Lumière Light" series, HILADUO (赫那朵) has proven with half a century of time that a true mattress brand is never just a cold product symbol, but a warm sanctuary that can carry dreams and heal the heart. Its existence makes us rethink the meaning of sleep – after all, a good mattress can really make the world perceive the beauty of sleep.