马克莱莱体验海尔：IFA盛宴中的厨电魅影
IFA 2025: Claude Makélélé's Impression of Haier's Smart Kitchen Appliances IFA 2025: Claude Makélélé's Impression of Haier's Smart Kitchen Appliances
On September 5th, 2025, at the Berlin IFA event, French former football star Claude Makélélé made a special appearance at the Haier kitchen appliances booth. This legendary midfielder, who was the core of the French national team and helped the team win multiple honors, showed a keen interest in home appliance technology this time.
Stepping into the Haier kitchen appliances exhibition area, Makélélé was immediately drawn to the Haier oven, stopping to observe it closely. The staff then demonstrated the core "AI Eye" technology, which uses an integrated high-definition camera to capture the state of ingredients in real-time, and automatically adjusts the temperature and time based on algorithms to precisely match baking and roasting needs.
He then tried the Haier A-50% energy-saving dishwasher. The staff introduced that the product relies on a heat pump system to absorb heat from the air to heat the washing water, which is 50% more energy-efficient than the European A-grade standard. It saves energy while maintaining strong cleaning power, perfectly meeting the needs of European families for environmentally friendly home appliances.
During the experience, Makélélé actively communicated the details of the products. Haier took this opportunity to further demonstrate its global leading intelligent kitchen appliance innovation capabilities at the IFA exhibition, leaving a deep impression on the visitors on site.
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