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IFA 2025：海信巨幕电视惊艳柏林，外国媒体争相拍摄！

福禄装修家居
2025-09-08 10:42

Hisense's Cutting-Edge Display Technology at IFA Berlin Hisense's Cutting-Edge Display Technology Ignites IFA Berlin

In the ongoing IFA Berlin International Consumer Electronics and Home Appliances Show, a wave of "ultra-large screen旋风" from China has swept through the venue. Hisense, the leader in the global 100-inch TV market, showcased a full range of new display products, not only pushing the boundaries of innovation in the ultra-large screen segment but also transforming the international show into a "Hisense Technology Showcase".

Hisense Display Technology at IFA Berlin

Hisense showcased its leading-edge technology with a matrix of three core technologies, demonstrating China's leading role in the global display industry.

As the pioneer of RGB-Mini LED TVs, Hisense presented its strongest lineup of RGB-Mini LED double product lines, drawing significant attention with a bustling crowd in the exhibition area. Many overseas exhibitors and media journalists stopped to take photos, eager to get a close-up look at China's display technology prowess.

Among them, the globally first mass-produced 116-inch RGB-Mini LED ultra-premium TV UX takes the limits of LCD display to a new level. The core competitiveness of this giant screen lies in two "key chips": the RGB-Mini LED illumination chip for hardware potential release and the X7 AI picture quality chip for algorithmic upgrades, unlocking details for ultimate color performance with 100% BT.2020 color gamut and 100% color purity. It also features low-blue light eye protection. What's more, it supports the highest 3×10240 zone control and 108bits color accuracy in the industry, accurately rendering even the finest textures and light gradients without any color break. Users who have purchased UX can also look forward to continuous updates with new features and optimized experiences through OTA online updates, ensuring that the TV stays fresh with use.

Hisense RGB-Mini LED Ultra-Premium TV UX

The other new RGB-Mini LED product, U7S Pro, makes "尖端 technology" more accessible. Hisense has successfully transferred the core technology originally used in the 10万元-level UX to the globally popular U7 series, retaining the "king cards" of high color gamut, high color purity, high precision color control, and low-blue light eye protection, but with a more affordable price. It has already been praised by overseas media as "the most worth buying RGB-Mini LED TV," making the joy of "ultra-large screen" accessible to more families.

If RGB-Mini LED is the "ace" of ultra-large screens today, then the Micro LED ultra-large screen new product brought by Hisense at this event is the "ultimate answer" pointing to the future, even being called the "terminator" of the display industry. Its core highlight is to break through the traditional physical limitations of display technology.

Firstly, it is "extremely thin" with a body thickness of only 24mm, breaking the record of the same-sized products in the industry, supporting "zero wall mounting" installation, hanging on the wall like a seamless giant screen mural, perfectly integrating into modern, luxury, or traditional Chinese home styles. Secondly, it is "extremely large" with standard models of 136 inches and 163 inches, and can be customized up to 271 inches according to needs through borderless splicing technology, whether it is a home theater in a mansion or a giant display screen, "as large as you want, as large as you can make it." Now, "giant screen freedom" is no longer just a slogan, but a real experience.

In the laser display track, Hisense's two new products have raised the experience of "home cinema" to a new level, even surpassing traditional cinemas.

The Hisense Laser TV Exploration X1 Ultra, the culmination of Hisense's ten years of laser technology, features a foldable 120-inch giant screen that can be easily installed without complexity, bringing an IMAX cinema experience into the home. Equipped with the same technology as professional cinemas, it has the industry's highest 110% BT.2020 film industrial color gamut, accurately rendering the grass green, deep blue, and sunset orange in movies without any color deviation. Additionally, with Hisense's exclusive nano spectral selective screen, the screen's stable brightness can reach 600nits, ensuring that the picture does not become pale or blurred even with the lights on during the day, providing an immersive cinematic experience right in the living room.

What's more eye-catching is the world's first 100-inch retractable laser cinema. It hides a "black technology": the industry's first ultra-thin flexible Fresnel film and Lingyun retractable curtain system. When not in use, the 100-inch large screen can be completely retracted to a diameter of only 9cm, easily stored in a cabinet, not taking up any space; when needed, it can be quickly opened to a stunning giant screen. This "hidden and visible" design not only solves the pain points of traditional TVs such as taking up space and destroying the style of decoration but also becomes a "work of art" in the home - Chinese technology has thus redefined home aesthetics.

除了超大屏“主力天团”，海信还带来了显示器大圣G9、艺术电视、大白闺蜜机等人气产品——从电竞玩家需要的高刷新率显示器，到追求颜值的艺术电视，再到方便移动的闺蜜机，覆盖了电竞、家居、办公等多个场景，让大家看到了海信“全品类显示布局”的实力。

And this strength has already been recognized by the global market. According to the latest data from the global authoritative market research institution Omdia, in the first half of 2025, Hisense's global shipment share of TVs 100 inches and above reached 58%, firmly occupying the first place in the global market. Combined with Hisense's every move at IFA 2025, it is clear that the Chinese display industry has already transitioned from "catching up" to "leading". With the ability to innovate technologically and stand firmly in the global market, such a Hisense deserves a big round of applause!