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ASKO奢品家电亮相IFA 2025，启幕品牌升级之旅

福禄装修家居
2025-09-09 18:15

ASKO IFA 2025: A Showcase of Luxury Home Appliances

When the early autumn of Berlin meets the annual grand event of the global home appliance industry, the century-old luxury appliance brand ASKO held a brand upgrade launch event with historical depth and innovative vitality at the Fotografiska Berlin photography museum, which is filled with Scandinavian artistic atmosphere, during the IFA 2025 exhibition.

The highlights of this grand appearance include laundry, cooking, and refrigerator product lines. Not only is this a contemporary interpretation of the classic Scandinavian design philosophy by ASKO, but it also marks the brand's move towards a new height of "higher-end, smarter, and more sustainable" on the basis of staying true to its original intention, since its birth in 1918.

IFA 2025 ASKO Event

Star Products Debut, Innovative Technology Showcases High-End Lifestyle Aesthetics

This launch event featured the ASKO Pro HomeTM laundry room, ASKO built-in oven, and ASKO freestanding refrigerator. With the posture of "inheritance and integration of technology," the brand showcased its in-depth understanding of high-end lifestyle scenarios.

ASKO Pro HomeTM Laundry Room

The star product, ASKO Pro Home™ laundry room, achieves a one-stop laundry experience from cleaning, drying, sterilization to care in just 0.72㎡ of space. The unique Steel Seal™ metal door seal design without gaskets eliminates the trouble of mold on traditional washing machine gaskets, and the four shock-absorption system effectively reduces noise and vibration. The super washing technology combined with Active Drum™ dynamic drum reduces clothing wear, making high-end laundry permeate every detail of life.

ASKO Built-in Oven

The ASKO built-in oven integrates five cooking modes: baking, steaming, microwave, steam baking, and microwave baking. With a built-in high-definition camera and smart monitoring system, it can monitor the degree of maturation of ingredients in real time, ensuring that every ingredient can be released in the best environment, making every cooking a precise culinary creation.

ASKO Freestanding Refrigerator

The ASKO freestanding refrigerator offers a combination of refrigeration and freezing, with its elegant lines and simple appearance seamlessly integrating into various kitchen spaces. Its adaptive system uses smart sensing technology to monitor user usage habits, improving the preservation effect by 20%, bringing a better preservation effect; the CoolFlow™ system keeps the cold air flowing, reducing internal water loss, and ensuring the internal temperature of the refrigerator remains constant after opening and closing the door, protecting the freshness of ingredients with technology and making every bite as fresh as when it was just purchased.

In addition, ASKO also showcased products such as the DW60 dishwasher, smart three-zone wine cooler, and ASKO lift-down range hood at the IFA 2025 exhibition site. Each product is not only a carrier of spatial aesthetics but also a guardian of life quality, vividly interpreting the concept of "design for life."

Originating from Scandinavia, Brand Upgrade Defines New Trends in Luxury Home Appliances

Since its establishment in 1918, ASKO has always taken Scandinavian design as the soul core. This design philosophy from the North, which deeply integrates "functionality as the foundation, ease of use as the criterion, minimalistism as the form, and environmental awareness as the soul," has been沉淀 over a century of time, becoming an indestructible spiritual totem of the brand.

ASKO Scandinavian Design

During the product display at the IFA 2025 exhibition, ASKO further showcased the clear path of brand upgrade. In terms of design, the brand deepens the contemporary expression of Scandinavian style, making the aesthetic concept of "simple but not simple" adaptable to more diverse high-end lifestyle scenarios. Whether it is built-in or freestanding products, they can all become part of the spatial aesthetics. In terms of technology, ASKO breaks through the traditional boundaries of home appliance performance with the continuous iteration of core technologies, making technology truly serve the quality of life. In terms of sustainability, ASKO builds a full-chain environmental protection system from material selection to product life cycle design, becoming the only home appliance brand in the world to obtain the Nordic Swan Ecolabel certification. ASKO is setting a benchmark for green development in the industry.

Over a century of time flows, ASKO has always been reflecting the craftsmanship with its original intention. From its birth in 1918 to becoming a benchmark brand in the global luxury home appliance field, ASKO has never stopped moving forward. With the dazzling debut of the product matrix, this century-old brand from Scandinavia is opening a new journey of brand upgrade with a more resolute posture.

In the future, ASKO will continue to take Scandinavian design as the soul, innovative technology as the wing, and bring more high-end home solutions that integrate "aesthetics, function, and environmental protection" to global consumers. It will continue to write its own legend in the high-end home appliance market, leading the industry towards a future with more humanistic care and sustainability.