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Aqara IFA 2025首秀：空间智能新体验

福禄装修家居
2025-09-10 17:25

Aqara at IFA 2025: Pioneering Space Intelligence Global Tech Showcase: Aqara at IFA 2025 Dazzles with Space Intelligence Innovations

On September 5, 2025, the global consumer electronics gala, the German Berlin International Electronics Consumer Fair (IFA), arrived as scheduled, once again becoming the stage of technological innovation. As a global leader in space intelligence, Aqara showcased multiple new products in Berlin, demonstrating the boundless potential of space intelligence to global users. Aqara has participated in this world-class tech event for many years consecutively, fully reflecting its dedication to deepening its presence in overseas markets and advancing its globalization strategy.

Aqara at IFA 2025, presenting comprehensive space intelligence experience

IFA, one of the largest consumer electronics exhibitions globally, annually attracts industry giants such as Samsung, Sony, and DJI. On this stage gathering the top technology in the industry, Aqara, as a global IoT unicorn, presented its innovative power. To date, Aqara's products cover over 50 categories and more than 1700 SKUs, with the number of self-developed product categories leading the industry. Strong R&D capabilities provide a solid foundation— the company has filed over 1800 patents, with more than 800 being invention patents.

“We believe that space intelligence is the next frontier of intelligent technology development, and we are proud to be at the forefront of this process,” said Cathy You, Senior Vice President of Aqara. “At this year’s IFA, we highlighted how advanced sensing technology, AI-driven insights, and the integration of situational automation can create smarter experiences for a variety of scenarios, including residential, office buildings, hotels, retail, and public facilities. These spaces not only respond to user commands but also proactively perceive, predict, and adapt to user needs.”

At the IFA 2025 event, Aqara demonstrated its smart solutions tailored to the personalized needs of different groups through the establishment of multiple intelligent scenarios. Based on space intelligence, Aqara can sense human location, behavior patterns, environmental conditions, and energy consumption status in real time, continuously optimizing the automated feedback mechanism for a more intuitive, proactive, and seamless intelligent experience. Notably, while many brands are still focusing on single-product intelligence or whole-home device联动, Aqara has already entered the new phase of space intelligence from passive control to active service, committed to building a truly "people-oriented" intelligent space and realizing an important leap from "control" to "perception," and from "execution" to "prediction." This not only consolidates Aqara's benchmark status in the field of space intelligence but also highlights its global competitiveness in driving experience innovation through technology.

At this IFA exhibition, Aqara further enriched and improved its product matrix, releasing multiple innovative products including Doorbell Camera G400 (Wired), Hub M200, Radiator Thermostat W600, Wall Outlet H2 UK, Outdoor Plug H2 EU, Power Plug H2 UK, Power Plug H2 EU, and more, fully reflecting the brand's continuous ability to innovate.

除了硬件的推陈出新，Aqara的全球化布局也取得了显著成效。目前，品牌已在欧洲、中东设立办事处，并在东南亚和中东地区开设多家体验店。在销售渠道方面，Aqara坚持线上线下协同发展：线上覆盖亚马逊、eBay等主流电商平台，并持续加强品牌独立站建设;线下Aqara 体验店已覆盖多个国家和地区，并在全球市场持续拓展，同时与Apple全球零售店建立深度合作，30余款产品入驻全球苹果官方销售渠道，构建起完善的全域销售网络。

在生态建设方面，Aqara始终秉持开放合作理念，其产品已全面接入小米米家、Apple Home、Google Home、Amazon Alexa、三星SmartThings等主流智能生态平台。作为Matter标准的早期倡导者和首批支持者，Aqara积极推动智能家居连接标准的统一。通过支持Matter协议，Aqara实现了与全球主流生态系统的广泛兼容，为用户提供无缝、便捷的智慧空间智能体验。

目前，Aqara的业务已覆盖全球越来越多的国家和地区，其智能解决方案正持续进入更多国际家庭。作为胡润全球独角兽企业中备受瞩目的空间智能品牌，Aqara已成为全球化发展的杰出代表。面对全球智能家居市场的蓬勃机遇，Aqara将继续以创新科技与开放生态加速全球布局，为世界带来更智慧、更美好的空间智能体验。