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低价陷阱过后,天格地板价值凸显:退货+复购见证高品质

Home Flooring Choices: Mr. Du's Story of Switching to Tiange Flooring Home, the Witness of Life and Time: Mr. Du's Flooring Story

Home is the witness to our life and the passage of time. The floor, as the largest "surface" in the home, bears the joy and sorrow of the whole family. For most Chinese families, as a durable consumer good, the floor is often a one-time purchase that is expected to last for decades. However, Mr. Du from Shijiazhuang made a surprising decision: to dismantle and return the newly installed flooring of a certain brand and replace it with Tiange flooring. What is the story behind this decision?


In December 2024, Mr. Du from Shijiazhuang and his wife reached a key stage in their new house renovation—the selection of flooring. Considering the budget and actual conditions, Mr. Du decided to choose two brands of flooring for different rooms in the house: one room used Tiange flooring's best-selling "Montreal," with its rich deep color and natural wood texture, instantly enhancing the home's style. The other two rooms were fitted with solid wood flooring from another brand. The installation was scheduled for March of the same year, with Tiange flooring being installed first, followed by the other brand two days later. Mr. Du, who thought he could enjoy his new home, soon discovered a problem: the Tiange flooring was quiet and stable underfoot, but the flooring in the other two rooms made a noticeable noise.


After discovering the problem, Mr. Du immediately contacted the brand's after-sales service. The brand sent staff to inspect the floor, initially determining that the problem was due to an uneven ground. Subsequently, the construction team removed the flooring and re-poured the self-leveling compound before re-laying the flooring.

However, even after this renovation, the noise issue persisted. More dishearteningly, the brand was unable to propose a more effective solution, leaving Mr. Du feeling angry and helpless. Every time he entered the two rooms, the noise of the flooring greatly affected his and his family's mood. After careful consideration, Mr. Du made a bold decision: to return the flooring of this brand and order Tiange flooring again. This time, Mr. Du chose Tiange flooring's "Sarinen," with its warm color and herringbone pattern, creating a unique cozy and healing atmosphere for the home.


When asked why he chose to buy Tiange flooring again, Mr. Du said that it was not only because of his satisfaction with the previously purchased Tiange flooring but also his recognition of Tiange's comprehensive service. "Tiange flooring's installation site handling was good, very professional and attentive to details," Mr. Du recalled. This is not the first time Tiange has impressed users with its installation service. Under the headquarter's installation model, Tiange always adheres to the service philosophy of "You choose, I am responsible," and is committed to providing high-end installation services to every user.

Mr. Du's "flooring to Tiange" behavior, on the surface, is a product replacement, but in essence, it reflects an important trend in the current Chinese consumer market: consumers are shifting from simply pursuing ownership of products to pursuing high-quality product and service experiences. In today's increasingly transparent information age, consumers can more comprehensively evaluate product value. A good product not only needs good materials and craftsmanship but also needs professional services and comprehensive guarantees to support it. Tiange has won Mr. Du's trust precisely because it provides a high-value experience from product to service. This change in consumer concept represents the increasing maturity and rationality of Chinese consumers. They are beginning to view home consumption with a long-term perspective, no longer limited to the initial purchase cost, but more concerned about the total cost of ownership and experience value throughout the product lifecycle.


The quality of a home comes from the persistence in every detail. As the "background color" of the home and the core element of space, the choice of flooring is more important than we imagine. In an era of increasingly rational consumption, it is believed that brands like Tiange China's high-end solid wood flooring, which adhere to product quality and service experience, will win the recognition and choice of more and more consumers.

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