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威亚森高铁广告：情感共鸣的流量密码

福禄装修家居
2025-09-28 14:50

Wiasen Windows: Emotional Marketing with High-Speed Rail Station Ads Wiasen Windows: Revolutionizing Emotional Marketing with High-Speed Rail Station Branding

When the brand logo of Wiasen Windows appears on screens in 50 high-speed rail stations across China, this detail hides a new approach to emotional marketing in the home industry. In the era of peak traffic红利, Wiasen Windows chose not to clutter with product specifications or promotional information, but instead used a minimalist approach to transform the high-speed rail, a high-frequency travel scenario, into an emotional connector. This not only won 3.5 billion views for the brand but also quietly reconstructed the emotional contract with users, providing a valuable reference for the emotional transformation of the home industry.

Wiasen Windows Advertising at High-Speed Rail Station

The emotional value of the high-speed rail scenario has been precisely captured by Wiasen Windows. Data shows that in 2024, 72% of national high-speed rail passengers pay more attention to information related to the quality of life during their return journey, and 68% of passengers said that "seeing familiar brands would enhance their expectations of life." Wiasen Windows' placement strategy perfectly fits this psychology — associating the brand with positive emotions such as "returning home" and "expectation" in major cities across the country. Unlike traditional home appliance advertising that focuses on functional expression, Wiasen Windows chooses to use the brand logo as an emotional touchpoint, allowing users to form a "familiarity memory" during their busy journeys. This "blank space" marketing is more likely to inspire imagination, as one passenger shared on social media: "Saw Wiasen Windows at the high-speed rail station and suddenly thought it's time to replace the windows at home for better sound insulation."

Wiasen Windows Emotional Marketing Strategy

This emotional connection is quietly empowering terminal dealers. The headquarters has received many feedbacks from dealers that the communication atmosphere with customers visiting the store has changed significantly after the high-speed rail advertisement. In the past, it took a lot of time to prove the brand's strength, but now customers will actively say that they have seen Wiasen Windows' brand advertisements at the high-speed rail station, and trust is established faster. This change originates from the credibility of the high-speed rail scenario — in consumers' perception, a brand that can cover a high-speed rail network of 50 cities must have stable quality and service capabilities. The closed loop of brand volume and terminal emotional transformation. A case of a dealer in a third-tier city is more representative: after the high-speed rail station placement, the store's "old customer brings new customer" transaction rate increased by 23%, and many old customers said that "I feel more confident when recommending to friends."

The advanced logic of emotional marketing lies in the synergy of "commitment and scenario." The ten-year warranty system of Wiasen Windows has produced a wonderful chemical reaction under the加持 of high-speed rail advertisements: 3.5 billion views of traffic exposure have turned "ten years of warranty" into a well-known emotional commitment; and the specific details of the warranty for glass and aluminum materials make this commitment seem real and tangible. Users see not just a brand logo, but also the responsibility of "willing to accompany the growth of the family for ten years." This exactly hits the core demand of current home consumption: 47.2% of consumers say that emotional trust is more important than price when choosing high-end windows.

The practice of Wiasen Windows provides insights for the home industry: emotional marketing does not need to rely on dazzling words; the scenario itself is the best carrier of emotion. When the brand logo is deeply bound with the complex emotional scenario of "leaving and returning" carried by high-speed rail, when the national scale of placement corresponds to the long-termism of "ten years of warranty," Wiasen Windows actually builds a system of emotional communication of "connecting hearts through space." In this system, every advertisement screen of the high-speed rail station becomes an emotional connector, and every brand exposure accumulates the beautiful imagination of users about "home." This may be the most precious value of high-speed rail advertisements — it turns the relationship between brand and users from "buy and sell" to "accompany," from "recognition" to "resonance."