Natuzzi Editions Nuvia Sofa at Hangzhou Yaoyangwan Experience the Comfort Revolution at Natuzzi Editions' New Hangzhou Store
In the newly opened Natuzzi Editions store at Hangzhou Yaoyangwan, a new level of comfort awaits discovery. Everyone's gaze and body are naturally drawn to a resting area that resembles a "floating island" — this is the brand's flagship Nuvia sofa, which has just been launched in China for the first time. With its rounded, organic contours and spacious depth, it creates a "soft gravitational field" of visual and physical comfort. Beneath its relaxing form lies the technological core of the Triple Motion three-motor electric mechanism, offering a deep relaxation journey of "zero gravity" and "micro-movement," providing pure moments of happiness with a gentle embrace.
This top-tier smart sofa, Nuvia, made its global debut as the core product of the "Feelwell" series at the Milan International Furniture Fair (Salone del Mobile 2025) in April. With the opening of the brand's new retail space in Hangzhou Yaoyangwan, it has now officially landed in the Chinese market, allowing Chinese consumers to experience this groundbreaking work that merges cutting-edge technology with Italian comfort aesthetics.
At the 2025 Milan Expo, Natuzzi Editions showcased its "Feelwell" series, developed over eight years, across a 200-square-meter concept booth, aiming to redefine the balance of comfort, technology, and design. As the flagship product of the series, Nuvia sofa became the focus of the entire event.
The revolutionary aspect of Nuvia lies in its internal Triple Motion three-motor electric system. This system not only allows for independent and precise adjustment of the seat, backrest, and footrest but also incorporates two scientifically proven health functions: Zero Gravity and Micromobility. Zero Gravity adjusts the body to a near-weightless angle, effectively relieving spinal pressure and promoting blood circulation in the legs, giving the feeling of being in space. Micromobility mode synchronizes the gentle, slow inclination of the cushion and footrest during rest, keeping the muscles active without disturbing the user, improving blood circulation after prolonged sitting, and guiding the body into a deeper state of relaxation.
The design of Nuvia fully embodies the philosophy of "function serving experience." Its modular design supports up to 10 SKUs, allowing for flexible adaptation to various household spaces. The integrated multifunctional side table features wireless charging and USB ports, seamlessly blending technology into daily life and ensuring a seamless connection to the comfortable experience.
Nuvia is not an isolated example; it is a model work under the "Feelwell" philosophy of Natuzzi Editions. This series creates an immersive home environment that focuses on the balance of body and mind through the careful matching of organic colors and natural materials. The Breeze sofa, which shared the stage with Nuvia, also adheres to this philosophy. Inspired by the "lightness of summer breeze," Breeze features fluid curves and a high backrest embrace structure, equipped with Power Motion intelligent adjustment electric system and manual headrest adjustment, and equipped with built-in USB charging port, perfectly interpreting the elegant combination of daily practicality and deep relaxation.
While continuously exploring technological comfort, Natuzzi Editions also does not forget its deep design roots. The Neo Heritage series is a contemporary homage to classic design. The Carter sofa, which made its debut this time, is an outstanding representative. Carter interprets the concept of "relaxation is simple" with minimalist design, with the tilting armrests resting on a stable and prominent base, continuing the brand's rigorous proportion of handcraftsmanship and incorporating simple lines and precise cutting. It reinterprets classic shapes that have changed eternal styles, making elegant contours and embracing seating coexist, becoming the embodiment of timeless design that can easily fit into any home environment.
In addition to the complete sofa series, Natuzzi Editions has also launched a new single-chair series, creating personalized comfortable spots for reading corners, living rooms, or bedrooms, and expanding the "elegant" and "comfortable" coordinates once again.
OLIMPIA armchair draws inspiration from the magnificent architecture of ancient Greek and Roman, perfectly blending eternal elegance and modern comfort. The wooden legs establish strength and order with the proportions of architectural columns, and the wide seat, the backrest that fits the spine, and the gently curved armrests together form a "micro-theater," allowing the body to be gently placed in a narrative of relaxation that spans thousands of years.
Alisea rocking chair takes its name from the Italian word for "trade wind" (aliseo). Known for its gentle and constant breeze, the design aims to gently envelop the body, and the slow swaying brings a moment of pure tranquility, turning each pause into a peaceful and light experience.
Aurora swivel chair upgrades the "private corner" into a "rotatable haven." The circular metal base and rotating mechanism allow the chair to rotate smoothly with the body, achieving a balance of tension between soft wrapping and exquisite stitching on the same circumference. The embrace-like shape is like a warm hug, achieving a perfect balance between soft texture and elegant design.
Ivy chair draws inspiration from the natural elegance of ivy leaf veins, with an almost悬浮 modern frame supporting the minimalist base, releasing a visual sense of lightness. The thickly padded seat cushion provides timely support, allowing the "seemingly floating" and "sitting into comfort" to shake hands on the same chair.
From the stunning Nuvia at the Milan Expo to the complete expression of the comfort philosophy in the "Feelwell" series, to the homage to classics and the expansion of scenes in various single pieces, Natuzzi Editions has showcased its rich and profound product matrix through the opening of its new Hangzhou store. This is not just an exhibition of new products, but a deep proposal about the Italian modern way of life, inviting every consumer to rediscover the possibility of comfort at home.
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