欧福莱陶瓷引领5A新国标，锚定净白价值未来
5A New National Standards: How Brands Like Oulai Ceramics Are Adapting When the 5A New National Standard Sets a Quality Benchmark for the Industry, How Should Brands Respond?
As the 5A new national standard sets a quality benchmark for the industry, how should brands respond? At the 2025 Autumn陶博会 (Ceramic Expo), Oulai Ceramics showcased its strategic thinking beyond the product level—by building a new "Clean White Value System," deeply resonating with the 5A new national standard at the conceptual core, and leading the industry to a new track from "price competition" to "value competition".
Strategic Upgrade: From Product Launch to Value System Construction
Oulai Ceramics' core action this time is not the launch of a single product, but the establishment of a complete "Clean White Value System." This system upgrades the purity of the body, raw materials, and technology in a systematic way, directly targeting the core of the tile's inherent quality, which is completely in line with the internal logic of the 5A new national standard emphasizing "physical performance" and "quality classification).
This strategic initiative marks Oulai Ceramics' completion of the response to high-quality standards at the conceptual level, transforming abstract national standard requirements into brand executable and perceptible value language, providing dealers with a strong "quality discourse power."
Ideology First, System Support
"Clean white" is not only an aesthetic concept but also a technical route and quality commitment. The Zhenjing · Jinsishou, Rome Original Stone, and other series displayed in the "Clean White Experience Space" are the results of this system. Their excellent texture performance is behind the group's long-term accumulation in standard participation, technology research and development, and lean manufacturing.
This means that Oulai Ceramics' quality upgrade has solid systematic support and is not an empty promise. This ensures that the brand can quickly meet the specific requirements of the 5A new national standard and pave the way for the subsequent launch of high-value products that meet or exceed the standard.
Joining Forces to Raise the Quality Banner, Empowering the Future of Channels
The implementation of the 5A new national standard is an opportunity for the industry to return to value. Oulai Ceramics, with the "Clean White Value System" as a strategic fulcrum, has completed the value declaration from "manufacturing" to "quality manufacturing" first. This not only brings tangible quality products to the terminal market but also helps dealers break out of homogenized competition and open up a high-end customer market that focuses on long-term value with clear brand value propositions.
The road ahead is clear, and value comes first. Oulai Ceramics is leading the way with clear strategic insights, joining forces with industry peers to raise the banner of quality and jointly marching towards a more standardized, transparent, and valuable new future.
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