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奥维助万和电气门店到店率激增292%

福禄装修家居
2025-10-31 13:32

Transforming the Appliance Industry with OMO Marketing and Digital Transformation Challenges in the Appliance Industry and the Power of OMO Marketing

In an era of fragmented traffic, offline appliance stores are facing unprecedented challenges. With the continuous decline in natural客流 (customer traffic) and the difficulty in converting online traffic into offline sales, the cost of customer acquisition remains high. How to accurately reach target consumers and effectively convert online traffic into offline sales has become a difficult problem for many brands. A.O. Smith's "Ovum Customer Acquisition Tool" (A.O. Smith's Customer Acquisition Tool) introduces an innovative "SaaS tool + multi-platform aggregation" model to build a complete OMO marketing loop for brands. This solution not only helps brands achieve accurate customer acquisition but also significantly improves conversion efficiency through full-process optimization.

Wanhe Electrical's Digital Transformation Practice

With many years of experience in the kitchen appliance industry, Wanhe Electrical has been the first to cooperate with A.O. Smith's Customer Acquisition Tool, taking advantage of the traffic advantages of 800 million monthly active users on Gaode Map (A.O. Smith's Customer Acquisition Tool) to open a new chapter in digital marketing. In the implementation, the A.O. Smith's Customer Acquisition Tool team has tailored a three-step strategy for Wanhe Electrical:

Step 1: Image Upgrade

By optimizing the Gaode Map pages of more than 1000 Wanhe Electrical stores, adding rich content such as "store gifts," "order gifts," and "service cases," and completing official certification tags, the professionalism of the store pages has been significantly improved. Consumers can quickly establish brand trust and enhance their intention to visit the store.

Step 2: Traffic Operation

The A.O. Smith's Customer Acquisition Tool team conducts a two-week hands-on training, guiding store operation personnel to master the operation skills of the Gaode platform. By optimizing keywords, improving business scores, and other methods, the store's ranking in searches for categories such as "water heaters," "extractors," and "gas stoves" has been significantly improved, and the ability to obtain free traffic has been greatly enhanced. In addition, the A.O. Smith's Customer Acquisition Tool team has also helped build a data system, excellent case sharing, and monthly reviews and planning, making store operation more systematic and professional.

Step 3: Conversion Efficiency

Complementing online引流 (traffic attraction), the offline stores also optimize the reception process and service standards to ensure that traffic can be converted efficiently after arriving. At the same time, a data monitoring system is established to continuously optimize the投放 strategy (advertising strategy).

Significant Results: From Quantitative Change to Qualitative Change

The cooperative results far exceed expectations. The exposure of stores has increased by 348%, the number of user visits has increased by 297%, the navigation to store rate has increased by 292%, the number of potential customers has increased by 268%, and most importantly, these results have been achieved with a significant reduction in customer acquisition costs. With the help of A.O. Smith's Customer Acquisition Tool, Wanhe Electrical has truly realized the integration of online and offline marketing. The accurate traffic brought by Gaode Map, combined with professional operation guidance, has greatly improved the store's customer acquisition ability.

The Future Path of OMO Marketing

The successful case of Wanhe Electrical verifies the huge potential of OMO model in the appliance retail industry. A.O. Smith's Customer Acquisition Tool, as a professional digital marketing solution, is committed to providing a full-process service from traffic acquisition to conversion improvement for retail brands. It will continue to deepen cooperation with various platforms and provide "product-effect integration" marketing services for more brands. In this era of accelerated integration of online and offline, A.O. Smith's Customer Acquisition Tool looks forward to joining hands with more brands to explore the endless possibilities of digital transformation and create more successful cases like Wanhe Electrical.