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大金空气定制：以人为本，创新呼吸体验

福禄装修家居
2025-10-31 17:42

Daikin Luxury Air Land: Redefining Air Customization Daikin Luxury Air Land: Redefining Air Customization

Recently, Daikin's Luxury Air Land, under the "Air Customization" brand, has opened its first "Air Experience Center" at the Daikin Shanghai headquarters. The "Air Customization" topic has quickly gained popularity. Many consumers have experienced this breakthrough air technology through official reservations and have been amazed by the "Daikin Air Customization" that revolutionizes their perception of air – now, even breathing can become a "high-end experience". Fashion icon Flora commented, "Daikin not only sells air conditioners but also conveys a healthy and comfortable lifestyle philosophy, making the whole body feel relaxed with customized air"; second-time mother "Yanyan is a sticky ghost Nianian" praised its professionalism: "High-quality air comes from the synergy of multiple indicators, the instructor integrates air conditioning, decoration, and fragrance knowledge, providing practical inspiration for decoration."

Behind this wave of experience, it is not only the curiosity caused by the innovative concept of "Air Customization", but also because the brand deeply understands the air needs that consumers have not yet solved, and provides a one-stop consumption experience in the form of "product + service" customization solutions, thus simultaneously touching the functional and emotional needs of consumers. Recently, the Ministry of Industry and Information Technology and other 7 departments issued the "Implementation Plan for Deeply Promoting the Innovation and Development of Service-oriented Manufacturing (2025-2028)" (hereinafter referred to as the "Plan"), clearly proposing to vigorously develop service-oriented manufacturing, to integrate services deeply into the entire life cycle of manufacturing, to promote enterprises from "good production" to "good use and high value", and to reshape the value chain through service. This policy confirms the forward-looking and correct strategic vision of Daikin's air customization strategy.

For the Next Breath: From "Human Needs" to "Human Feelings"

One of the obvious changes in current consumer trends is that consumers no longer only pay attention to function and quality, but are more concerned about the emotional interaction with the brand in the entire purchase experience. More and more people are willing to pay for emotional value, and "human feelings" have been placed at an unprecedentedly important position. The ancient people often used "seven emotions and six desires" to describe the complexity of emotions. In fact, human emotions can change with different scenes and different times; even facing the same scene and the same time period, different people will have different emotions. It can be seen that to meet people's emotional needs, it is necessary to have a "living" solution that can change with people's emotional changes.

Daikin Luxury Air Land is just such a vivid practice of service innovation. Daikin has found that the air people breathe every day can affect people's emotions and behavior, especially when modern people spend about 70% of their time indoors on average every day, indoor air quality will constantly affect people's health and emotions. Focusing on more accurately meeting "human feelings" as the core, Daikin officially announced the "Air Customization" strategy for the first time in April this year, breaking the traditional boundaries of air conditioning functions, advocating a new lifestyle of "air can be customized as needed"; in August, the Daikin Air Experience Center was officially opened to the public. Daikin Luxury Air Land, through the personalized customization solution of "change according to people, change according to space, change according to emotions", allows consumers to experience for the first time the air value and emotional experience brought by "customized breathing", which is the vivid practice of Daikin's shift from focusing on "human needs" to focusing on "human feelings".

Daikin China Deputy General Manager and Market Strategy Brand Leader Pan Liuxian said, "Human feelings" are the core of Daikin's air customization service. The implementation of the plan is not the end of the service, but needs to start with the full process service of proposal, design, installation, and personalized solutions, and then follow up with continuous follow-up feedback and optimization adjustments. This understanding also makes Daikin's air customization service more accurately fit the dynamic needs of users.

However, the realization of air customization is not easy, and there are core difficulties in both hardware and software. In terms of hardware, it is necessary to achieve deep integration and stable operation of various control devices, only by ensuring the coordination and efficiency of equipment can the needs of more than ten air elements be accurately responded to, laying a solid foundation for three-dimensional air customization; in terms of software, it is necessary to match a professional service team, and every link from the early stage of plan design to the later stage of feedback optimization cannot be separated from the support of professionals.

Daikin air customization is not simply a pile of technology, but with user needs as the core, using "air customization master + multi-dimensional hardware and software technology support" to transform the abstract "breathing demand" into a feasible personalized solution – that is, to break the traditional cognition of "air conditioning can only adjust temperature" with technology, and let "air customization" from concept into daily life. At the same time, Daikin air customization creates a personalized air experience for users "change according to people, change according to emotions, change according to space", greatly improving user service satisfaction.

Customization is Not a Day's Work: The Accumulation of Many Years

The landing of Daikin Luxury Air Land is not an accidental conceptual innovation, but the accumulation of the three decades of deep cultivation of this century-old enterprise in China. It is not the first "subversion" brought by Daikin to the Chinese air conditioning market, but the new leap of Daikin on the basis of repeatedly creating new air culture in China.

Since entering the Chinese market in 1995, Daikin has brought its mature VRV multi-split air conditioning culture to China; in 2004, Daikin redefined the integration of home aesthetics and air equipment with the concept of "home air conditioning is beautiful", leading Chinese homes into a new stage of "hidden comfort"; in 2014, Daikin launched the "Magic Three Pipe" home central air conditioning, realizing a comprehensive upgrade from temperature regulation to humidity, air flow, and cleanliness. Since then, Daikin has continued to evolve in hardware and system levels, constantly creating new air value for Chinese users. The birth of Daikin Luxury Air Land this time is based on Daikin's forward-looking market insight, technical accumulation, and scene understanding, and is the inevitable result of this.

At the same time, in recent years, Daikin has continuously developed big data technology, built Daikin Care big data full life cycle service system, which has also laid a solid foundation for the landing of Daikin air customization. The Daikin Care big data full life cycle service system covers users in all regions of the country, collects real operating data of equipment in real time, and provides solid data support for Daikin's differentiated needs in different regions and user groups. Daikin Luxury Air Land connects users with big data, accurately identifies and responds to users' differentiated needs, and also lays a foundation for subsequent expansion and upgrading.

Standing at the starting point of the new journey of the times, all industries are facing the pain of transformation and upgrading, and "service" has become a powerful抓手 to reshape brand value chain. When many brands are caught in the whirlpool of homogenized competition, obsessed with attracting attention by "screaming slogans, piling up technology", Daikin has long jumped out of the shallow competition logic, truly focusing on customer experience to carry out deep innovation – not pursuing surface functional addition, but taking "human feelings" as the core, relying on practical means to steadily land, and making "air customization" a reality. Daikin air customization not only makes "the wind of the grassland, the fresh oxygen of the forest" from concept to the real experience of daily breathing, but also reconstructs the logic of products, technology, and services for consumers with a user-centered approach, creating the value of "enjoying ideal air at any time" for consumers.

*VRV is a trademark of DAIKIN INDUSTRIES, LTD.