许柏鸣：平台巅峰对决，家居生态光谱竞争终局
Understanding the Large-Scale Home Industry: A New Order in Chaos Understanding the Large-Scale Home Industry: A New Order in Chaos
1. Opening: Building New Order on the Chaos of the Bottom Logic
Before analyzing the strategic landscape of the large-scale home industry, we must first respect its two inherent fundamental attributes, which are the foundation of all our deductions:
Completely competitive and low concentration Industrial products and spatial environment dual attributesThe demand for large-scale home consumption is extremely diversified, personalized, and even emotional, which leads to an extremely low level of industry concentration globally and throughout history. No enterprise can dominate the market.
2. Industrial Products and Spatial Environment Dual Attributes
Furniture is an industrial product that follows the logic of standardization, scale, and cost efficiency; at the same time, it is also a part of the spatial environment, following the logic of aesthetics, personality, and overall coordination. The intertwining of these two attributes constitutes the complex bottom code of the industry.
This kind of bottom complexity makes the old model unsustainable and gives rise to the conception of the ultimate form of "platform-type ecological giant". However, the future competitive landscape is not a parallel race on several clear tracks, but more like a "tropical rainforest" where all participants are interpenetrating and intertwining.
5. Conclusion: The Character of Giants - 'Achieve Greatness' and 'Perfection in Detail'
In this soil of diverse needs and complex attributes of the large-scale home industry, it will never be a world where a single species dominates. The future ecological giant may not be a monopolistic monopolist, but an ecosystem rule setter and maintainer that can accommodate "spectrum competition" and promote "multi-species symbiosis".
They must have two core virtues:
One is the breadth of "Achieve Greatness": having an open, altruistic, and empowering platform thinking, able to tolerate and cultivate the growth of "amphibians". Two is the ability of "Perfection in Detail": having a profound understanding of the industrial attributes and environmental attributes of home furnishings, as well as the operation skills to do complex non-standard services to the extreme.The winner of this competition must be the organization that best respects the essence of the industry, improves the total efficiency of the industry, and provides the best solutions to user pain points.
We look forward to a prosperous, diverse, and healthy new ecosystem.
This is also the common responsibility of all industry professionals.
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