王严冰苏州沙龙分享：设计隐于无形，细节传递真谛
Design Insights: Little Things, Big Impact
On November 11, 2025, the "Seeking Influencers in the Design Industry and Cover Stars City Salon," co-hosted by Interior Design Chinese Edition and Schneider Electric, was held in Suzhou. This season's focus was on the profound meaning and design inspiration behind "Little Things, Big Impact." Wang Yanbing, founder of Suzhou Shiyu Design Consulting Co., Ltd., was invited to attend and was interviewed by Sina Home, interpreting the profound meaning of "Little Things, Big Impact" from the unique perspective of "small teams focusing on small design".
As a design team of only three members, Shiyu Design has always been committed to creating "small and beautiful" shop spaces of 20-200 square meters. They participate in the design and operation process from start to finish, precisely capturing the subtle impact of details on user experience. Wang Yanbing proposed the pioneering concept of "making design disappear," emphasizing that design should take a back seat and truly return the space to people. He believes that it is precisely because the space is small that details need to be seen and magnified even more. This insight into delicate emotions is like the butterfly effect, where small changes can trigger a completely different space experience. In current commercial space design, owners increasingly pursue "atmospheric feeling" and "experience-based spaces," which is the concentrated embodiment of the value of "little care".
Looking to the future, Wang Yanbing is convinced that small shop design will move towards more refined emotional insights. Through delicate observation, he transforms human relationships into space language, allowing each small attention to ultimately gather into a significant change in commercial experience.
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