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海尔空调荣膺2025年度五星用户满意企业

福禄装修家居
2025-11-14 10:37

Haier Air Conditioning: The User Satisfaction Five-Star Enterprise Haier Air Conditioning: The User Satisfaction Five-Star Enterprise

In the new phase of high-quality development in the home appliance industry, user recognition has become the key measure of a company's comprehensive strength. Recently, in the User Satisfaction Grade Evaluation organized by the China Quality Association, Haier Air Conditioning was awarded the title of "User Satisfaction Five-Star Enterprise," making it the only enterprise in this batch of industries to receive this honor.

This honor is not only a full recognition of Haier Air Conditioning's long-standing commitment to user-centricity but also reflects its systematic leadership in quality management, service system, and R&D innovation.

Quality is the foundation for winning user trust. Haier ensures that users can buy with confidence and use with peace of mind. Haier Air Conditioning regards product quality as the core of corporate sustainable development, establishing a quality management system covering the entire product life cycle. The company not only has the highest certification of "Market Quality Credit AAA" but also has reached the highest level of 5 in manufacturing reliability capabilities, owning the most "Lighthouse Factories" in the industry, as well as multiple factories being rated as "National Quality Benchmark." Behind these achievements is Haier Air Conditioning's continuous pursuit of "zero defect" user experience.

Service is the bridge connecting user emotions. Haier is committed to making users feel at ease throughout and experience warmth. Haier Air Conditioning has created a "1+N" eco-service model, achieving "one visit, full-scenario service" through a digital platform, making installation, maintenance, and maintenance at all stages reflect professionalism and warmth. In 2024, the service satisfaction rate reached 99.99%, and the on-time visit rate increased to 93.76%, truly fulfilling the service commitment of "call and come, one visit is enough." From urban to rural areas, from domestic to overseas, Haier always takes the principle of "users are always right" as the criterion, building a warm service network covering the globe.

R&D is the driving force for user experience upgrade. Haier makes technology tangible and integrates intelligence into life. Haier Air Conditioning drives technological breakthroughs based on users' real needs, with self-cleaning technology, air washing technology, and other technologies at the international leading level. At the just-concluded 77th Nuremberg International Invention Exhibition, the variable分流 technology and inverter technology of Haier Air Conditioning also won gold and silver awards respectively. These leading technologies are not just in the lab but quickly transformed into real user value. Based on deep insight into user usage scenarios, the "Clean Energy Saving" series products launched by Haier Air Conditioning have cumulative sales of over a million sets, truly realizing "technology for people," bringing smart air experience to every household.

Haier Air Conditioning can stand out because it has been adhering to the long-term "create the best user experience" philosophy and systematically promoting user satisfaction business. In the recently concluded Double Eleven promotional event, Haier Air Conditioning achieved rapid growth on major e-commerce platforms, and the new product Maylang Comfort Series also won the TOP1 in multiple categories on various product lists, once again proving the high recognition of users for Haier products. In the future, Haier Air Conditioning will continue to rely on user reputation as the foundation, continuously improving product and service standards, promoting the high-quality and sustainable development of the industry, and becoming a true "air expert" who understands users.