首页 > 风水知识 > 双11家居热，消费升级潮涌

双11家居热，消费升级潮涌

福禄装修家居
2025-11-24 10:04

Home Consumption Trends: The Rise of Premium Experiences Home Consumption Trends: The Rise of Premium Experiences

Recently, the "Double 11" shopping festival has come to an end, and data from major e-commerce platforms shows that home consumption is still maintaining a strong growth momentum. The demand for consumption is continuously increasing, and the market space is vast.

Media reports indicate that during the first period of the天猫 sale, the home improvement category saw a double-digit increase in year-on-year sales. The home industry has welcomed the highest opening red growth rate in nearly three years. Brands such as Yuan Shi Mu Yu, Lin Shi Jia Ju, Ji Mu, Xi Lin Men, Quan You, and more have all exceeded 100 million yuan in sales. Brands like Pa Sha Man, Yong Yi, Lu Ke, and over 4,000 others have doubled their sales.

Amidst a relatively cold overall consumer market, the home industry has sparked a new wave of enthusiasm, reflecting the new changes and trends in home consumption.

In recent years, the consumption structure of "home scenarios" has shifted from new house whole-package to upgrading and refreshing existing homes. The pursuit of smart, self-pleasing, and quality lifestyles by young people drives the innovation and upgrade of traditional categories, becoming new growth points for home and appliance brands. At the same time, the combined effect of national subsidies and "Double 11" has stimulated consumer vitality, driving the high growth of national subsidy core categories.

A survey shows that today's consumers are no longer limited to "value for money". Nearly half of the users choose the "one-step solution" model, while 25% choose the "priority top configuration" model. More consumers recognize the long-term value of high-end home appliances and home electronics. Over 60% of users believe that high-end home appliances are related to the comfort and happiness of daily life and are willing to invest in superior performance, design, and experience.

It is evident that the new growth of the home industry is not due to its essential nature but is more dependent on product iteration and service upgrades. Today's home consumers' consumption concept is shifting from "meeting essential needs" to "pursuing experience".

With the change in consumer habits, online channels are gradually becoming the main battlefield of the home industry. Due to the large, non-standard, and fragile nature of home products, the transaction chain is long, and "the last mile" delivery and user experience are directly linked. One-stop service solutions are particularly important.

Leading home brands such as IKEA, Lin Shi Jia Ju, Yuan Shi Mu Yu, Ji Mu, and others are deeply collaborating with Wan Shifu to build a one-stop service network covering the entire country. With their strong coverage and high-quality service, they ensure the efficient delivery and landing of home products, allowing consumers across the country to enjoy "what you buy, you get immediately".

As the official recommended service platform for IKEA, Wan Shifu has a customer NPS (Net Promoter Score) of 92. As of November 2025, the platform has over 4.4 million service providers, accurately reaching 99.8% of the regions in China, with over 200 million service times, covering nearly half of the families in the country.

Currently, the home market is facing dual opportunities of consumption upgrading and the outbreak of demand for existing homes. For enterprises, it is crucial to innovate products and services based on the consumer perspective and focus on user experience to grasp the opportunities for development, stand out in the fierce market competition, and achieve stable growth.