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小红书“家生活大赏”温馨落幕，寻家之能量解

福禄装修家居
2025-12-08 13:11

Reimagining Home: The New Definition of Home for Young Urbanites Reimagining Home: The New Definition of Home for Young Urbanites

When the greenery of the balcony becomes a spiritual garden for city dwellers, when the reading lamp beside the sofa illuminates the most peaceful moments of solitude, and when a white wall paired with a projector can create a private cinema of one's own — we find that the meaning of 'home' is being redefined by today's young people in a more nuanced way.

Home is no longer just a physical space enclosed by four walls, but an energy field that carries emotions and a warm source that nourishes the soul. Those seemingly small "home corners" have long gone beyond their physical functions, becoming a sanctuary for emotions and a station for energy supply — a place where young people can truly feel "securely held" in the fast-paced life.

Perceiving the profound and subtle changes in the understanding of "home" among contemporary young people, the annual IP "Home Life Awards" on Xiaohongshu chooses to break the traditional "whole-house show home" paradigm, focusing on more emotionally granular local spaces, interest corners, and emotional scenes. Through the widespread resonance of online topics and the in-depth experience of offline exhibitions, it explores and responds to the deep emotional needs of young people for an ideal home in the details of life, driving an upgrade from "functional living" to "emotional placement" of living concepts.

Online and Offline联动

Building a Three-dimensional "Energy Resonance Field"

Online, Xiaohongshu initiates the "Home is My Energy Field" public healing corner collection plan from the original community topics, gathering countless ordinary users' stories about the energy of home. Under the topic, @xiaoye's diary records "the home I planted with my hands" — the avocado pit on the window sill has grown into a small tree, and the vibrant green corner makes her feel the healing power of nature in the urban life; @xiaoniu niuniuniu creates the "J person order happy house," turning sorting and storage into a healing ritual; @jian shan hai creates an "energy forest" in the study room, injecting new vitality into the body and mind through exclusive charging rituals such as calligraphy, meditation, and reading.

These corners carry the healing of ordinary people after fatigue, the focus in love, and the laughter with family, together building a warm emotional resonance field, and allowing the energy of "home" to continue to amplify in the flow.

As the warm narrative about home continues to ferment in the community, a感性 resonance about "energy field" also quietly spreads out of the screen. Xiaohongshu, in collaboration with the youth media brand BIE别的, produces a themed film "Home Energy Field," focusing on the homes of three creative workers with different styles but full of energy, delicately capturing how home charges, heals, and inspires those who live in it, and turns the abstract "good home energy" into tangible daily segments.

At the same time, many home brands also join the discussion with their unique understanding of "home," expanding the boundaries of the ideal home with users and vividly presenting the diverse appearance of "good home."

From the kitchen's smoke, the order of the refrigerator, to the energy of the living room, and the healing of sleep, four brands interpret the appearance of the ideal home from multiple dimensions, interpreting the new connotation of "good home, is energy field, is healing place" of life.

Three Themes of Healing Spaces

See the Appearance of the Ideal Home in the Corner of the Small Home

When the discussion about the ideal life continues to grow in the online community, Xiaohongshu extends the inspiration from users to the offline, creating the "Small Home Corner Exhibition" in the old foreign-style building of Shanghai Sinan Public Garden. The exhibition takes the living inspiration of tens of thousands of users as the blueprint for transformation, using the artistic interpretation of three thematic spaces, condensing the daily segments carrying healing, love, and laughter into tangible warmth, and awakening the deep resonance of the audience in the physical space.

The major home brands naturally integrate into each space as "corner energy guardians," becoming an indispensable part of each corner, achieving a natural connection between brand concepts and user emotions.

"When you walk in, it's as if you've gone back to your childhood," the "safe corner"还原s the appearance of the home in the memory of childhood, carrying the entire joy of the game machine still waiting in the old place. When the body sinks into the 8H soft mattress, it instantly finds the comfort of napping in Grandma's house as a child.

The "interest corner" is an energy field where love grows naturally and inspiration flourishes freely. Outdoor, handicraft, toys, nature, in the "interest corner" filled with love and dreams, the lighting of the Leisi Lighting clearly illuminates every detail of inspiration during creation, accompanying every focused and healing moment.

And in the "dynamic corner," home is a vibrant playground. The reliable cooking partner, the boss kitchen appliances, the rising smoke of the gas stove, music, and laughter intertwine, enjoying the creation, and the energy of life flows freely between the aroma and melody. Angell silently guards with pure good water, adding more security to this热闹.

In the healing spaces of the "Small Home Corner Exhibition," the brand concept and the emotional expectations of "ideal home" of users naturally intertwine, jointly interpreting the new connotation of "good home = energy field + healing place," and achieving the warm touch of brand mind.

At the same time, every visitor can start a unique energy exploration journey on site. Through the "main task" and "bonus game" of the "Small Home Charging Guide," users are not only visitors but also the practitioners and creators of "home energy."

Community Ecosystem and Business Ecosystem Deeply Integrated

Creating a Diverse Picture of the Ideal Home

When young people start to look for energy in the corners of the home, we see not only a change in the way of life but also a collective evolution in the concept of living. In this "Home Life Awards" initiated by Xiaohongshu, the real sharing of the community and the innovative power of the brand stimulate each other, jointly depicting the diverse appearance of the contemporary ideal home. It also demonstrates Xiaohongshu's practice of promoting the integration of "community + business" ecosystems in the home industry. Many home brands have joined in turn, jointly exploring and interpreting the "ideal home life," such as Supor, Jutong Decoration, Shengdu Renovation, Beiwu Renovation, Duodu Decoration, Haisi, and other brands, deeply interpreting the contemporary living needs in their own unique way, from spatial aesthetics, functional optimization to the creation of life scenes, and injecting new connotations into "good home" from multiple dimensions.

Xiaohongshu uses the power of the platform to let the brand and users jointly build not only a specific home scene but also a collective imagination of a better life through the continuous fermentation of online topics and the immersive experience of offline exhibitions.

Although the event has ended, the exploration of a better life has never stopped. In every carefully nurtured moment of life, in every home corner that is lit up, we can feel that sincere love for life and the infinite possibility of creating a better tomorrow.