海尔英国小家电电商突破，后发制人跃居行业首位
Haier UK Small Home Appliances Achieve Record Sales Growth Haier UK Small Home Appliances Achieve Record Sales Growth During Black Friday
In the large home appliance market, Haier has been the leading Chinese brand in China. Recently, the UK small home appliance business of Haier has brought another piece of good news. During the just-concluded Black Friday promotion week, Haier's small home appliances achieved a 30% year-on-year increase in retail sales. Among them, the Hoover brand cordless vacuum cleaner saw a year-on-year sales increase of 549%, and even the relatively niche mattress cleaner category achieved a 384% sales increase.
This impressive achievement can be attributed to two main reasons. First, by firmly rooted in local user needs, Haier has created core product strength through technological innovation. Second, by adhering to digital transformation, user purchasing experience has been enhanced.
The strong product power precisely meets the needs of local users. Taking the Hoover cordless vacuum cleaner with outstanding sales performance as an example, its suction power is twice that of similar products on the market, and it is equipped with anti-tangle technology, which can solve the problem of pet hair entanglement of cleaning tools from the root, greatly reducing the household chores burden on users and perfectly matching the cleaning needs of pet-owning families. This product innovation thinking anchored to user needs and upgraded through technology has laid a solid foundation for sales growth.
Actively promoting the digital strategy and further optimizing the user experience. Currently, European e-commerce is in the early stage of rapid development, and Haier UK is taking this opportunity to optimize all aspects of marketing, services, and other links, effectively driving sales growth. In terms of marketing, the Haier UK team not only optimized the visual presentation of online stores but also combined with local social media hotspots to create promotional content, accurately reaching the target user group, greatly improving the conversion efficiency of traffic, even for non-traditional hot products such as mattress cleaners, sales have also achieved explosive growth. In terms of services, Haier utilizes AI digital tools to connect the entire process of pre-sales consultation and after-sales response, significantly improving the consumption experience and laying a solid foundation for user repurchase and word-of-mouth communication.
From the leading position in the large home appliance field to the rapid breakthrough in the small home appliance sector, Haier's layout in the UK market is continuously deepening. In the future, Haier UK will continue to focus on product innovation and digital transformation, relying on the localized operation system and diversified product matrix, and continue to maintain the growth momentum.
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