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单增教授引领家居艺术新纪元

福禄装修家居
2025-12-15 11:26

Art Meets Technology: GeFeng's Collaboration with Professor Shan Zeng

When the smart home industry faces the deadlock of homogenized features, a revolution of fusion between art and technology is quietly taking place. In 2025, artist, curator, and Professor Shan Zeng from the China Academy of Art, a professor, officially became the Chief Artist of GeFeng. Both parties will explore the innovative expression of Eastern aesthetics in modern home products with the core concept of "The Way of Concealment and Revelation, the Birth of Light and Shadow". This cross-border collaboration not only marks GeFeng's strategic upgrade from "smart drying solution provider" to "home technology art brand", but also sets a new benchmark for the high-end home industry with art empowering the industry.

As a representative figure of modernist Eastern aesthetics, Professor Shan Zeng's artistic creation has always been deeply rooted in the core of Eastern philosophy. The exquisite control of black and white contrast, simplicity and complexity, and light and shadow rhythm in his works naturally fits with GeFeng's long-standing "true concealment" design philosophy. For this collaboration, GeFeng's research and development team visited Professor Shan Zeng's studio and carried out in-depth discussions for several months, mining the spiritual connotations of "concealment", "white space", and "coexistence" in Eastern aesthetics, aiming to transform these abstract artistic expressions into tangible and perceptible product languages.

Left: Professor Shan Zeng, artist, curator, professor of the China Academy of Art, and signed artist of GeFeng | Right: Li Gang, founder of GeFeng

"Choosing to collaborate with Professor Shan Zeng is not just a simple brand endorsement, but a deep resonance of core values." said Li Gang, the founder of GeFeng. Having been deeply involved in the drying industry for 26 years, GeFeng has always broken the opposition between function and aesthetics with technological breakthroughs, from the invention of the world's first "true" concealed clothes dryer to now owning more than 200 core patents. Professor Shan Zeng's philosophy of "form follows function, beauty is in essence" in artistic creation is highly consistent with GeFeng's brand proposition of "concealment in space, revelation in art". This spiritual fit has gone beyond the conventional design commissioning model, forming an innovative system of "technology + art" dual driving force - GeFeng's engineering team is responsible for the technical breakthrough of ultimate concealment, and Professor Shan Zeng leads the aesthetic gene implantation of products, reconstructing the artistic expression of products from form, material, color to light and shadow.

For the pursuit of high-quality life by the high-end consumer group, this cross-border collaboration accurately hits their core needs. According to GFK's special research, 61% of high-end home appliance consumers list "artistic design" as the core competitiveness of the brand, and 43% of high-net-worth individuals are willing to pay a premium for products with cultural connotations. Modern urban elite not only desire the convenient experience brought by smart home, but also do not want to let technological products destroy the aesthetic unity of the home space. The collaboration between Professor Shan Zeng and GeFeng is exactly to solve this pain point. By integrating the "concealment philosophy" of Eastern aesthetics into product design, GeFeng's clothes dryer is completely concealed in the ceiling when not in use, and presents as a light and shadow art installation when in use, satisfying the drying function needs while becoming a highlight of space aesthetics, realizing the ideal state of "function gives way to aesthetics, aesthetics empowers life".

In terms of product innovation, the collaboration between the two parties has produced fruitful results. The upcoming GeFeng "Concealment Series" super product embodies the deep integration of art and technology: in terms of form, it adopts the "linear geometric body" design refined by Professor Shan Zeng, abandons unnecessary decoration, and responds to the Eastern aesthetics of white space with minimalist lines; in terms of material, it innovatively uses ceramic texture coating, with a touch as smooth as jade, and再现 Song Dynasty porcelain's texture beauty; the color system originates from the classic glaze color of Song Dynasty porcelain, and launches artistic color series such as cloud mist gray, sky blue, and glaze red, each color of which has a corresponding cultural story; the light and shadow design has achieved an upgrade from "lumination function" to "light and shadow sculpture", with preset artistic modes that can project traditional pattern light and shadow patterns on the wall, turning the balcony into an art exhibition hall instantly. In addition, this series is equipped with cutting-edge technologies such as AI non-sensing intelligent control center and plasma cluster sterilization, achieving a perfect balance between artistic experience and practical functions.

Compared with the short-term exposure effect of star endorsements, GeFeng chooses to deeply cooperate with Professor Shan Zeng, which attaches more importance to the long-term brand value precipitation brought by art empowerment. As a professor of the China Academy of Art, a senior curator, and an artist, Professor Shan Zeng not only participates in product research and development but also leads the construction of GeFeng's aesthetic system, including formulating the "GeFeng Design Language White Paper", creating the "GeFeng Aesthetic Living Room" terminal experience space, and launching the brand internal publication "Concealment and Revelation". This multi-level, systematic cooperation model allows Eastern aesthetics to truly integrate into the brand gene, rather than staying at the surface of design element stacking, forming an uncopyable brand moat.

The profound significance of this collaboration lies in promoting the transformation of China's manufacturing from "Made in China" to "Created in China". Against the backdrop of global competition in the smart home industry, GeFeng has broken the monopoly of foreign brands in the high-end market with the core differentiated advantage of Eastern aesthetics. Through the art empowerment of Professor Shan Zeng, GeFeng combines the aesthetic genes of Chinese traditional culture with modern technology to create high-end products with both national characteristics and international vision, showing the innovative power of Eastern design to the world. Currently, GeFeng products have been exported to more than twenty countries, and this strategic upgrade will further accelerate its global layout, allowing the concept of Eastern aesthetics in home furnishings to benefit more consumers.