Samsung 2026 Soundbar Lineup: Redefining Home Theater Experience

On December 28th, global soundbar market leader Samsung introduced its 2026 audio product lineup, opening a new chapter in home theater experiences. The new generation of soundbars and wireless WiFi speakers will be showcased from January 6th to 9th at CES 2026 in Las Vegas, Nevada, bringing richer immersion, purer sound quality, and more unified multi-device synchronization to the industry and users.
Samsung Electronics Visual Display (VD) Division Executive Vice President Hun Lee said, "For over a decade, Samsung has led the trend in home audio with advanced acoustic technology, smart features, and thoughtful design. We will continue to evolve and launch new generations of audio equipment to provide users with rich and vivid auditory experiences anytime, anywhere."
Samsung Q Series Soundbars Redefine Cinema-Level Sound Effects
The 2026 Samsung Q Series soundbars redefine contemporary home theater acoustic standards, adapting to diverse spaces and listening preferences to create richer immersion.
The latest flagship soundbar, HW-Q990H, for the first time features "Sound Elevation" technology, precisely focusing dialogue on the screen center, making the sound more natural and bringing the most immersive audio-visual experience to date. It also introduces the "Auto Volume" feature, maintaining consistent volume between multi-channel and different content sources, creating a smoother and more balanced listening experience.
The 11.1.4 channel system consists of 7.0.2 main speakers, 4.0.2 rear speakers, and an integrated compact active subwoofer with dual 8-inch units, delivering powerful low-frequency performance while saving space. The upward-firing speakers and the next-generation AI sound optimization technology further broaden the soundfield, creating a震撼ing experience comparable to a professional home theater.
The all-in-one soundbar HW-QS90H, a new product for 2026, integrates excellent performance with diverse aesthetic design. The reversible design supports both wall mounting and desktop placement, while the built-in gyroscope sensor automatically adjusts the channel distribution according to the direction.
Its 7.1.2 channel system is equipped with 13 driver units, including 9 full-range speakers and an integrated four-subwoofer system, achieving deep bass without the need for an external subwoofer.
Music Studio Artistic Sound Series Debuts with Iconic Dot Design and Dynamic Sound Effects
Samsung has launched two new wireless WiFi speakers – Music Studio Artistic Sound 5 and Music Studio Artistic Sound 7 – to further strengthen the comprehensive audio ecosystem. The new products support a wider range of acoustic system combination solutions, fully optimizing the audio-visual experience. While enhancing sound performance, their design also focuses on harmonious integration with space aesthetics, creating a more high-quality auditory environment. Both products continue Samsung's classic aesthetic genes and blend the eternal dot concept by renowned designer Erwan Bouroullec, inspired by classic symbols in the music and art fields.
The Music Studio Artistic Sound 7 (LS70H) is the most immersive model in the series, achieving 3.1.1 channel stereo audio through left, front, right, and upward-firing speakers, creating a natural 3D immersive experience. Samsung's audio laboratory's mode control technology reduces signal overlap, bringing clearer sound source direction, and AI dynamic bass control creates deep bass with extremely low distortion. The high-resolution audio brings audio processing capability up to 24bit/96kHz. In addition, the ultra-high-frequency tweeter extends the audio range to 35kHz, reproducing richer musical details. The new product is available in black and white colors, and can be used as an independent immersive speaker or paired with other audio equipment or Samsung TVs via Q Symphony technology to build a wider stereo system or a complete surround sound configuration.

The Music Studio Artistic Sound 5 (LS50H) is designed for families who value both acoustic performance and aesthetic harmony. Its compact gallery-style design complements the interior space and adds color to the home decor. Through Samsung audio laboratory tuning, its 4-inch subwoofer paired with the built-in waveguide dual high-frequency speakers creates clear and balanced sound effects, and the AI dynamic bass control technology enhances the low-frequency effect without distortion. With Samsung's seamless codec Wi-Fi, streaming services, voice control, and Bluetooth functions, the product provides an intelligent and smooth connection experience.



More intelligent, more interconnected, and more immersive auditory experience
Thanks to the relentless pursuit of excellent acoustic engineering by the California Samsung Audio Laboratory, Samsung has led the global soundbar market for 11 consecutive years. This technical heritage fully empowers the 2026 product lineup, deeply integrating cutting-edge acoustic technology, practical design, and smart interconnection experience.
In 2026, Samsung's Q Symphony technology will have stronger adaptive capabilities, allowing Samsung TVs, soundbars, and wireless WiFi speakers to form a complete audio-visual ecosystem. Users can pair up to five audio devices with Samsung TVs, and Q Symphony technology can optimize channel distribution by analyzing room layout and device positions, making dialogue clearer and surround sound more delicate, creating an immersive audio-visual experience.
In addition, with Wi-Fi connectivity and the SmartThings application, users can control sound settings, manage group playback, and access music streaming and voice assistant functions through an intuitive interface. SmartThings also provides instant music control, allowing users to easily listen to music and adjust playback from any connected mobile device.
These innovative achievements demonstrate Samsung's sustained leadership in the home audio field. By integrating acoustic technology, design aesthetics, and smart functions, Samsung's audio products create a relaxed, vivid, and deeply interconnected auditory feast.
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