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海尔城轨空调连冠秘诀何在？

福禄装修家居
2026-01-16 11:46

Urban Rail Air Conditioning Market: Haier's Leadership and Innovation Urban Rail Air Conditioning Market Trends and Haier's Dominance

Current urban rail construction needs are continuously releasing, leading to an increasingly fierce competition in the urban rail air conditioning market. The industry is shifting from a simple price war to a comprehensive comparison of solution and service capabilities. The implementation of new energy efficiency standards has further raised the entry threshold, and the top brands are competing more intensely.

On January 9th, according to data from RT Rail Transit, the urban rail industry released 89 air conditioning system bidding projects in 2025, involving more than 13 air conditioning manufacturers. From the perspective of brand distribution, it presents a "three-way split" situation. Among them, Haier achieved an eight consecutive championship with a market share of 28.46%, covering 11 cities and 29 projects, especially performing prominently in Qingdao, Hangzhou, Chengdu, Wuhan, and other places.

From the first entry into the rail transit market to the current eight consecutive championships, how has Haier maintained its leading position? The main reason lies in the practice of the user-centered smart home strategy. By directly addressing user needs, Haier has created a soft and hardware integrated smart and low-carbon solution that covers 39 cities and 256 lines across the country, winning the first-class reputation among users.

Technically, Haier has built a "technology + scenario + service" three-dimensional core competitive advantage. Haier was the first to master the efficient machine room solution with magnetic levitation central air conditioning and the parallel intelligent environmental control system, which saves half of the electricity and exceeds the national first-level energy efficiency, becoming a core technical barrier. After its application in the Shenzhen Metro Line 14, the annual electricity saving exceeds 12 million yuan, and carbon reduction reaches 8308 tons, verifying the feasibility of the technology with real test data.

The ability to adapt to different scenarios allows Haier to stand out in a complex market. In response to the contradiction between product standardization and demand individualization that is prevalent in the industry, Haier implements customized solutions with the philosophy of "one city, one policy, one case": it introduces an evaporation cold magnetic levitation solution for lines with limited space, reducing the occupation area and cost pressure; provides a soft and hard integrated wind and water联动 solution for green demonstration lines, and launches a non-destructive renewal scheme for old lines, shortening the construction period by 50%.

Full lifecycle service further consolidates the competitive advantage. Relying on the intelligent operation and maintenance platform, Haier achieves real-time monitoring of 12 core parameters, improving the accuracy of fault warning to 92%. Complemented by remote debugging, predictive maintenance, and other digital services, it significantly reduces the operation and maintenance cost. From the early stage of scheme design, mid-term construction and debugging to the later stage of operation and maintenance guarantee, Haier has built a closed-loop service system, which is also the key to its winning a large number of repeat orders.

In the current industry transition from "scale expansion" to "value competition," Haier's eight consecutive championships verifies the core logic: only by deeply integrating technological innovation into scenario needs and forming a closed-loop with full-cycle service can an un replicable competitive barrier be built. This is not only the secret to Haier's continuous leading position but also a vivid example for the independent rise of China's high-end equipment manufacturing industry.