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2026年电视大战：巨头押注百吋RGB揭秘

福禄装修家居
2026-01-30 16:04

100-Inch TVs and the RGB-Mini LED Revolution at CES 2026 100-Inch TVs and the RGB-Mini LED Revolution at CES 2026

Every year, the CES International Consumer Electronics Show is marked by a technological battleground among global TV manufacturers, revolving around OLED and Mini LED, picture quality, and screen sizes. However, in January 2026 in Las Vegas, the landscape was distinctly different, with almost all major booths featuring 100-inch TVs. "RGB-Mini LED" became the most frequently mentioned term, as major manufacturers seemed to have reached a consensus that a new era of television is upon us.

This shift signifies a critical point in display technology, merging "ultimate color" and "ultimate size" in 2026. The question remains, why do global giants like Samsung, Hisense, and Sony suddenly bet on 100-inch RGB? How can Chinese brands transition from followers to definers in this hardware arms race?

The 100-Inch TV War in the Established Market

Over the past decade, the average screen size in the global TV market has increased by about 2 inches annually. But by 2026, two forces pushed the TV industry to a critical juncture.

Firstly, the "push" from the supply chain. Chinese panel manufacturers have fully released the capacity of high-generation lines (10.5/11 generations). Economically, cutting 100-inch panels has reached the best balance point. Once unaffordable large-screen panels are now within reach of the average consumer.

Secondly, the "pull" from consumer demand. The family entertainment center is experiencing a shift from "watching TV" to "home cinema." With the extreme visual demands of AAA games, consumers need a "video wall" that can immerse them.

At CES, you can clearly feel this pressure. Hisense showcased an entire range of sizes from 98 inches to 116 inches, while Samsung and TCL were not far behind. The 100-inch screen has transitioned from a "luxury decoration" to an "entry ticket" for the high-end market.

Global manufacturers understand that a 100-inch screen is a physical certainty, where the larger the screen, the closer it is to the visual envelopment of the real world. This is a physical attribute that no picture quality technology can replace.

RGB-Mini LED Unlocks the Magic of Big Screens

The 100-inch war is about "big," and RGB-Mini LED is about "real." Chinese brands are taking the lead on this battlefield because they hold the key to RGB-Mini LED.

Visitors to the Hisense booth at CES 2026 would be impressed by the long lines of foreign media waiting to experience the latest RGB-Mini LED technology. What captured their attention was Hisense's new generation RGB-Mini LED technology, which introduces a fourth color, sky blue, to the RGB three-color luminous chip, creating the global first "Linglong 4-core true color backlit."

Traditional display technologies have always revolved around the red, green, and blue primary colors to display the color gamut. Even the top-tier BT.2020 standard still cannot cover all the natural colors that the human eye can perceive. Hisense, with its four-core architecture, raises the color gamut from 100% BT.2020 to 110% BT.2020, expanding the color volume from 87% to the largest in the industry. This allows for a better reproduction of colors that exist in reality but have been difficult to display on screens, bringing the display effect closer than ever to the real world as seen by the human eye.

More importantly, the addition of the sky blue light chip in Hisense's RGB-Mini LED achieves an overall migration of the spectrum from the physical source. Data shows that the harmful blue light of Hisense's RGB-Mini LED is 75% lower than that of traditional QD-Mini LED and more than 60% lower than QD-OLED. This eye-protection technology does not require sacrificing picture brightness or color bias, solving the long-standing pain points of high-end users.

Naturally, the four-core architecture is not just about adding a chip. It means the control difficulty increases exponentially, and the color interference of each pixel can destroy the image. Hisense's solution is the "fully self-developed Xingxin AI picture quality chip H7."

We all know that the panel determines the lower limit of picture quality, but the chip algorithm can determine the upper limit. Hisense has achieved precise control of the four-color chips through light and color control algorithms, raising the color control accuracy from the previous generation's 108bits to 134bits, solving the industry-wide problems of color bleeding and color halo. This combination of hardware and software has established the most core competitive barrier for Chinese TV brands.

Hisense RGB-Mini LED Technology Showcase

From Market Follower to High-End Definer

The 2026 CES was not just a display of display technology but also a handover ceremony of话语权.

Data shows that in 2025, Hisense occupied nearly 90% of the global RGB-Mini LED TV market share. In other words, out of every 10 RGB-Mini LED TVs sold globally, 9 are from Hisense. In 2026, with the entry of industry giants, Avicon predicts the RGB-Mini LED TV shipment will soar to 500,000 units, a 25-fold increase.

When everyone follows you, you become the forerunner of the field.

Over the past twenty years, Chinese TV companies have mostly followed Japanese and South Korean technologies from CRT to LCD, and then to OLED. But on the RGB-Mini LED track, Hisense is not only the forerunner but also the popularizer. From the ultra-premium UX to the image flagship U7S Pro, and to the gaming flagship E8S series, Hisense quickly brings this high-end technology to the market, building a complete product matrix.

This "leapfrogging" appears to be a race to define the technology route, but in reality, it is based on deep integration of the industry chain and long-term investment in core technology. As of the end of 2025, Hisense has applied for 179 patents in the RGB-Mini LED direction. Combined with twenty years of chip self-research and the most complete industrial chain layout, Hisense has not only taken a leading position but has also built a technology moat.

CES 2026 as the opening battle of the TV industry will become a dividing line.

Before this, when we talked about big screens, we often associated them with "price wars" and "panel oversupply." But after this, the 100-inch TV will officially enter the "picture quality deciding" second half.

For consumers, this is the best of times. Because when giants start to "compete" for picture quality, we are one step closer to the real world of vision.