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“大角鹿瓷砖：全球销量领先，迈向高质量增长”

福禄装修家居
2025-06-11 08:57

Global Tile Industry Leader: Da Jiao Lu's Technological Advantages

When the global ceramic industry steps into the "quality era" driven by technology and user value, who masters core technology, who owns the market leadership. Against this backdrop, Da Jiao Lu, a Chinese brand, has broken through the market with its independently developed super abrasion-resistant technology, creating a new tile category. It has not only topped the "Global Super Abrasion-Resistant Tile Sales First" but also built a new path for the high-quality development of China's tile brand globalization with leading technology and brand momentum.

Breaking through the market with technology, "super abrasion-resistant" creates a category bonus

In 2019, Da Jiao Lu launched the "super abrasion-resistant marble tile" for the first time, successfully establishing the first-mover advantage of category creation. Its independently developed "super abrasion-resistant diamond glaze" national invention patent technology has increased the abrasion resistance of tiles to above level 4, three times higher than the industry's common standard of 3, and has solved the long-existing problems of tiles, such as easy scratching and non-abrasion. Since then, Da Jiao Lu has continued to iterate and innovate, from the first-generation bright light super abrasion-resistant diamond glaze to the fourth-generation sapphire crystal super abrasion-resistant diamond glaze, successfully achieving the highest global standard of 6000 rotations of extreme abrasion resistance, firmly occupying the global technological peak.

The value of category innovation lies in the occupation of the mind. Da Jiao Lu has set up more than 3,000 stores nationwide and held more than 3,000 "super abrasion-resistant 10,000 people PK competitions," allowing consumers to intuitively perceive the performance value of "the first in the world" super abrasion resistance through real scene experience and interactive measurement, and continue to accumulate the user cognition of "super abrasion resistance is a good tile" and "fear tile abrasion, use Da Jiao Lu."

Reliance on the dual driving of product power and user experience, Da Jiao Lu not only deeply cultivates the Chinese market but also continues to break through in overseas exports, with products sold to 68 countries and regions including Germany, Italy, and establishing a global sales network and reputation base. Through the global growth channel of technology output, product export, and capacity overseas, it has realized the leap from "Made in China" to "global brand."

Strengthening the global brand image, building a high-quality growth moat

From technology breakthrough to sales leadership, Da Jiao Lu has built a high-quality growth path. As the inventor of super abrasion-resistant marble tile, Da Jiao Lu owns over 70% of the industry's super abrasion-resistant invention patents, leads the establishment of the world's first "super abrasion-resistant ceramic new material research center," and deeply participates in the formulation of multiple industry and national standards. It is the tile brand with the highest abrasion resistance and the first in super abrasion-resistant patents. In addition, Da Jiao Lu has also obtained the German Rhein super abrasion-resistant certification and super abrasion-resistant invention patents in the United States and the European Union, building a solid global technological barrier and comprehensively reinforcing the international professional image of China's tile brand.

In the manufacturing end, Da Jiao Lu's six production bases have fully introduced intelligent manufacturing, through digital production lines and lean management, greatly improving product consistency and production efficiency, forming a rare "technology + manufacturing" dual advantage in the industry, promoting the benign growth of the brand on the supply side, and successfully entering the "global tile production 30 strong."

With excellent product quality and brand influence, Da Jiao Lu's products are widely used in global high-end projects such as the Hilton Hotel in New Zealand, the Marriott Hotel in Kuala Lumpur, the Shangri-La Hotel in Colombo, the DANS LE COEUR Hotel in Japan, the Sheraton Hotel in Malaysia, and the BMW China headquarters, etc., improving the brand value of China's tiles in the international market.

In the past three years, Da Jiao Lu has achieved a brand growth of nearly 10 times, realized counter-cyclical growth for many years during the industry's pressure cycle, and has become the national sales champion of professional marble tiles. It has been certified by the international authoritative research institution Frost & Sullivan as "China's Tile Growth King" and won many important honors such as "Top Ten Ceramic Brands," "China-Italy Ceramic Design Award Gold Award," and "Ceramic Leader Brand." Its continuously rising growth curve is a vivid depiction of the industry's high-quality development.

When the industry moves from a price war to a value war, only technology, product power, and brand power can win the future. Da Jiao Lu has completed multiple jumps from category creation, technology leadership to global topping with the hard power of "super abrasion-resistant tile sales first." It has walked out a high-quality growth path for Chinese brands, not only providing a replicable global paradigm for Chinese ceramic enterprises but also writing a brilliant note for China's manufacturing to climb the world stage.