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伊派爱马仕：价值营销，共创高端家居新生态

福禄装修家居
2025-12-29 14:06

Emile Hermes: Leading the High-End Home Decor Market

In recent years, the high-end home decor market has seen continuous growth, with consumers demanding higher quality, aesthetics, and service experiences from tile and slab products. As a leading brand in the ceramic industry with a 53-year history, Emile Hermes has always placed user needs at the core. Over the past year, through numerous dealer meetings in South China, Northeast, and Northwest China, the brand has united efforts to connect strategic planning, product innovation, and service upgrades. It has been focusing on quality control, service chain management, and product integration, working hand in hand with dealers across the country to build a win-win ecosystem and bring consumers a more sensory Italian aesthetic living solution.

Emile Hermes Dealer Meeting

Drive Product Innovation: Integrating Product Lines to Build Differentiated Core Competitiveness

With a keen market insight, Emile Hermes accurately captures the trends of upgraded aesthetic and functional needs in contemporary home decor. At the meetings, the brand launched a new product strategy: the slab category has added over a hundred new colors, covering popular styles such as neutral tones, earthen colors, and Morandi's advanced gray. It also imitates natural textures like limestone and hole stone, balancing aesthetic expression and practical performance, perfectly meeting the personalized needs of high-end home spaces. At the same time, the brand deepens the "Integrating Product Lines" layout, promoting the style integration and functional complementarity of tiles, slabs, and personalized patterned bricks, creating a full-scene product matrix. This not only provides dealers with rich profit growth points but also offers consumers one-stop space matching solutions.

Emile Hermes Product Line Integration

Upgrade the Service Chain: Digitalization and Full-Scene Coverage Enhance Response Efficiency

Responding to the diversification of consumer needs, Emile Hermes deploys a comprehensive service chain upgrade strategy through dealer meetings, focusing on dual improvements in "service speed" and "service coverage." By building a "headquarters-dealer-terminal" three-level service loop, the brand optimizes the service response mechanism, sets up a digital service platform, and achieves fast connection of terminal needs and efficient resolution of after-sales issues, significantly improving service flow efficiency. At the same time, it expands the scope of service coverage, providing full-scene support from product distribution, installation guidance, to space design and after-sales maintenance, helping dealers transform from "product sellers" to "space solution service providers," enhancing terminal competitiveness with high-quality service experiences.

Adhere to Quality Core: Global Layout and Craftsmanship Strengthen Product Foundation

Emile Hermes always regards quality as the lifeline of the brand, building a full-chain quality control system from raw material selection, intelligent production, to finished product inspection. Relying on the advantages of modern production lines in four bases in Guangdong, Malaysia, Italy, and Shanghai, the brand implements internal control standards stricter than national standards, introduces intelligent detection equipment and quality traceability systems, and realizes the quality traceability, controllability, and traceability of every piece of product. This dedication to quality not only provides confidence for dealers' terminal sales but also wins consumers' long-term trust with stable and reliable product power, consolidating the brand's market foundation.

Emile Hermes Quality Control

With decades of industry experience, Emile Hermes has always adhered to the development philosophy of "quality-oriented, service-driven, and innovation-driven." In the future, the brand will continue to take dealers as core partners, continuously deepen quality control, optimize service systems, and iterate product innovation, working with dealers across the country to seize opportunities in the wave of consumer upgrading. It will lead the high-quality development of the home and building materials industry with high-quality products and services, creating a more sensory living space for consumers.